Gaming has reached a level of prominence that brands can no longer deny, and gaming and e-sports represent a rich frontier of opportunity for brands as never before. Gaming is mainstream; everyone is a gamer. And gaming is highly emotional, having the potential to create deep connections with consumers. Gaming is also global, and it spans generations. According to the For the Game report by dentsu Solutions, among Gen Z gamers, 37% play daily and 47% weekly, while among Millennials, the levels are 34% and 49% respectively. Among Gen X gamers, 33% play daily and 45% weekly, while for Baby Boomers, the numbers are 35% and 39% accordingly. According to dentsu’s report, 34% of gamers globally play daily, and 46% play weekly.
The industry is booming – and it’s tipped to keep on growing; likely to top $300+ billion by 2026, according to PwC’s recent Global Entertainment and Media Outlook report.
Join Adweek as we discuss the many ways today's leading brands cultivate human connection, build deep personalization, capitalize on data and engagement to deliver relevant ads, and build unforgettable experiences by navigating AR, livestreaming, and social media integration. We’ll shine a light on why many consider gaming the present and the future.
