Ashley McCollum
Head of Immersive Media Solutions
Roblox
Ashley McCollum is the Head of Immersive Media Solutions at Roblox where she leads the strategy and education for brands and agencies to help them find success with new media offerings at Roblox.
She has been a disruptor and innovator in digital media for well over a decade. Most recently, she was SVP, Revenue & Partnerships at Westbrook Media where she helped grow the business by driving hundreds of deals across brands, platforms and studios.
Before Westbrook, she was an early employee at BuzzFeed, helping grow the business and brand for nearly 8 years. During her tenure, Ashley helped build and manage numerous businesses for the media brand including the beloved food brand Tasty from scratch, turning it into the largest single franchise on Facebook, YouTube and Instagram with over 75 billion views in just three years. She began her career at NBC as a Page and later joined the NBC News Marketing & Communication team.
Ashley has been recognized as The Hollywood Reporter 35 Under 35 (2021), Forbes 30 Under 30 (2017), and Adweekâs Women Trailblazers (2017).
She has been a disruptor and innovator in digital media for well over a decade. Most recently, she was SVP, Revenue & Partnerships at Westbrook Media where she helped grow the business by driving hundreds of deals across brands, platforms and studios.
Before Westbrook, she was an early employee at BuzzFeed, helping grow the business and brand for nearly 8 years. During her tenure, Ashley helped build and manage numerous businesses for the media brand including the beloved food brand Tasty from scratch, turning it into the largest single franchise on Facebook, YouTube and Instagram with over 75 billion views in just three years. She began her career at NBC as a Page and later joined the NBC News Marketing & Communication team.
Ashley has been recognized as The Hollywood Reporter 35 Under 35 (2021), Forbes 30 Under 30 (2017), and Adweekâs Women Trailblazers (2017).