Nicole LaPointe Jameson
Chief Executive Officer
Evil Geniuses
Nicole LaPointe Jameson is the CEO of the global gaming and entertainment company, Evil Geniuses, a premier brand with a legacy of defining the modern era of esports. Nicole embraces being a leading voice and digital disruptor, recognized for bringing advanced analytics to inform and drive an unparalleled edge in EG’s positioning of digital entertainment and gaming enjoyed by over 18M fans worldwide. Nicole drives the company vision and leads the day-to-day operations for the Seattle (HQ), Los Angeles, and Belfast offices.
Through Nicole's data-driven leadership, she has positioned Evil Geniuses as one of gaming's
leading brands. Nicole has driven over a $250M growth in valuation in less than three years, with investors spanning financial services (PEAK6) to the English Premier League (Fosun International), and double-digit seven-figure topline revenue growth within 3 years.
As a Forbes 30 Under 30 honoree, AdWeek’s Most Powerful Women in Sports for 2021, and a Business Insider 2020 Transformer, Nicole brings a deep understanding and affinity for non-
traditional athletics, operational excellence, digital entertainment, and gaming as a leading voice in the esports industry.
Prior to Evil Geniuses, Nicole came from the investing world of distressed asset turnarounds and balanced between operational positions and investment management. Nicole currently serves as an Advisory Board Member for the Esports Business Summit, and the *gameHERs, a women-led community dedicated to amplifying and centering the voices of women, femme-identifying, and non-binary gamers.
Through Nicole's data-driven leadership, she has positioned Evil Geniuses as one of gaming's
leading brands. Nicole has driven over a $250M growth in valuation in less than three years, with investors spanning financial services (PEAK6) to the English Premier League (Fosun International), and double-digit seven-figure topline revenue growth within 3 years.
As a Forbes 30 Under 30 honoree, AdWeek’s Most Powerful Women in Sports for 2021, and a Business Insider 2020 Transformer, Nicole brings a deep understanding and affinity for non-
traditional athletics, operational excellence, digital entertainment, and gaming as a leading voice in the esports industry.
Prior to Evil Geniuses, Nicole came from the investing world of distressed asset turnarounds and balanced between operational positions and investment management. Nicole currently serves as an Advisory Board Member for the Esports Business Summit, and the *gameHERs, a women-led community dedicated to amplifying and centering the voices of women, femme-identifying, and non-binary gamers.