The online presence of brands has grown exponentially following the pandemic as more organizations are tapping into influencer marketing to target their audiences on social media. Sponsored ads amid UGC (user-generated content) are transforming the B2C relationship as prospects buy directly through social posts and platforms. Poppi, the buzzy prebiotic soda brand taking over your feeds with nearly half a million engaged followers across social platforms, has been a pioneer in this growth.

Hear from Allison Ellsworth, co-founder and chief brand officer of Poppi and TikTok star Larri Merritt (@Larray) as they discuss the impact social media has had on shopping and how brand partnerships can lead to continual traction for your brand.