Main Stage
Defending Your Marketing Budget for the C-Suite
Wednesday, November 16, 2022
3:00 PM - 3:20 PM (EST)

Retailers are entering a perfect storm in 2023 – a likely economic downturn, combined with low consumer confidence and rising costs. But how do retail marketers build marketing strategies to match?

What might the knock-on effects be on marketing performance? And what's the best mix of tactics?

Should retail marketers focus on short-term sales, or long-term brand-building? Pick a small number of high-performing channels, or blend many for maximum reach? And how do you defend your choices when the board tries to take a red pen to your budget?

In 2023, retailers can’t afford to make mistakes. This session will draw on lessons from the world’s largest dataset of dynamic marketing benchmarks to send retail marketers into next year with confidence – and the armor to defend their budget.

Mike Storms