It should come as no surprise that issues surrounding health and wellness are top of mind these days. From mental health to physical fitness along with emerging tech and the vote to legalize marijuana in several states, there’s a lot to digest. Hear from leaders in the health and wellness space on emerging trends, building community and how they are grappling with the rapid pace of change.
12:00 PM — 12:05 PM ET
Adweek Opening Remarks
Welcoming remarks and an overview of the event.
Danny Wright, Chief Brand Officer, Adweek
12:05 PM — 12:25 PM ET
Food for Thought
Dr. Mark Hyman holds many accolades including best-selling author, physician, educator, and most notably leader in the “Functional Medicine” movement. Spearheading a health revolution that revolves around food as a source of medicine to support longevity, energy, happiness and so much more. Join Adweek as we sit down with Dr. Hyman to talk about his work in repairing what he sees as a broken global food system, in terms of how we grow, distribute and consume food.
Dr. Mark Hyman
Ko Im, Community Editor, Adweek
12:25 PM — 12:45 PM ET
Staying Mentally Strong in a Year of Unrest
When it comes to health and wellness, mental strength is just as important as physical strength. In a year of unrest, Verywell Mind’s Editor-in-Chief and bestselling author Amy Morin knew focusing on mental health and delivering content through Verywell’s empathetic tone, would be pivotal in helping audiences survive and thrive. Join Adweek as we sit down with Amy and discuss what her mental strength tips are and how they’re helping Verywell’s audiences navigate everything from finding motivation to vaccine sentiment.
Amy Morin, Author, Podcast Host, Editor in Chief, Verywell Mind
Matt Steinmetz, Vice President, Event Partnerships, Adweek
12:50 PM — 1:10 PM ET
The Power of the Flower
After retiring from playing in the NBA after 16 seasons, Al Harrington took a shot and entered the cannabis market in 2011 with Viola Brands—and over the past decade, Viola has become a notable company within this thriving industry. Join Adweek as we sit down with Al himself, to discuss the legalization of cannabis, the healing power of the flower, best practices for innovation, and the company’s commitment to social justice and equity.
Al Harrington, Founder, Viola Inc.
Terry Stanley, Senior Editor, Adweek
1:15 PM — 1:35 PM ET
Media and Meditation: A Monumental Partnership
Election Night, the Presidential Inauguration and … Calm? One of these things may not seem like the other, but Calm, the mental wellness app, and CNN, the most trusted name in news, came together for a meaningful partnership to bring the United States exactly what it needed during one of the most monumental media moments in recent history: a dose of calm. Join Calm’s Katie Shill and WarnerMedia Ad Sales’ Paula Allegretti to learn how the brands’ partnership piqued consumers’ interests, yielded incredible results and transcended politics to enter the cultural conversation and ultimately meet the moment.
Paula Allegretti, Senior Vice President, CNN Network Partnerships, WarnerMedia Ad Sales
Katie Shill, Senior Director of Marketing, Calm
Paul Hiebert, CPG Reporter, Adweek
1:40 PM — 2:00 PM ET
Bringing Entertainment to Fitness
In the crowded at-home fitness space, obé has stood apart with its focus on bringing entertainment, pop culture and design to fitness. The entertainment platform offers the most daily live classes with the most variety, all shot at a neon pastel lightbox studio with an unlimited number of color combinations. Obé Co-founders and Co-CEOs Mark Mullett and Ashley Mills join Adweek to discuss the evolution of the company, learnings and its most ambitious rollout — Workout Parties.
Ashley Mills, Co-founder and Co-Chief Executive Officer, obé
Mark Mullett, Co-founder and Co-Chief Executive Officer, obé
Richard Collings, Retail Reporter, Adweek
2:05 PM — 2:25 PM ET
As one of the most influential voices in the fashion, beauty and wellness spaces, Miranda Kerr is no stranger to the numerous product offerings. Unable to find a truly organic brand that prioritized transparency, Miranda founded KORA Organics in 2009 with the mission of making transformative differences in consumers’ skincare regimens. Join Adweek as we sit down with Miranda, Chief Executive Officer and Founder, as she speaks to how her personal health and wellness journey inspired KORA Organics and her vision for the future of this space.
Miranda Kerr, Chief Executive Officer and Founder, KORA Organics
Stephanie Paterik, Editor in Chief, Adweek
2:25 PM — 2:30 PM ET
Adweek Closing Remarks
Thank you for joining us!
Danny Wright, Chief Brand Officer, Adweek