From food and music, to television, Hispanic culture has made an immeasurable impact on brands marketing strategies. Companies who are continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture.

Hear from Luis Izquierdo, AVP of Product Brand Management at AT&T as he discusses the keys to becoming an influential advertiser and marketer for Hispanic audiences, and what strategies companies can implement into their own brand.