Luis is a Marketing Strategy Executive with 19 years of experience in a wide variety of industries, including Telecommunications, Media and Technology, Aviation, Consumer Packaged Goods and Retail, and has held consulting and advisory roles in Marketing and Brand Strategy, Corporate Strategy and Operations Strategy. His projects are always focused in understanding and addressing consumer needs, he has built New Brands and their respective value proposition, worked in segment growth strategies, go-to-market and sales strategies, market research and analytics, among others. And he is a very strong supporter and collaborator of the Hispanic and Diversity marketing strategy at AT&T.
His undergraduate studies were completed at Universidad Anahuac in Mexico City and Florida Atlantic University in Boca Raton, he holds an MBA from The Kellogg School of Management at Northwestern University. Luis and his wife Sofia are first generation immigrants from Mexico City, they have four kids all born in the U.S. and they are a proud Hispanic family living in Southlake, Texas.