The Dynamic Hispanic Market and the Evolution of Hispanic Media
Date & Time
Thursday, June 9, 2022, 2:10 PM - 2:30 PM
The Hispanic market has undergone a significant shift in the last couple of decades. Growth has come from nativity with the U.S. born, bilingual/bicultural cohort representing the largest group. And as the market changes, so does the use of languages, media consumption, and device preferences – among other things.
In this session join Nuestra.TV’s Chief Revenue Officer, Jessica Ricaurte, and Chief Marketing Officer, Maria (Lopez) Twena as they discuss the changing populace, their respective media habits, as well as best practices when targeting the multi-generational, multilingual, ever expanding Hispanic market.