An award winning, industry veteran with 30+ years’ experience, Maria has has served as CMO of Entravision Communications and Pulpo Media, and through the years has been the president, Managing Partner and senior executive of several major agencies, where she has guided Fortune 100 brands on acquiring 1.5 and 2.0 generation Hispanics.

During her tenure at McCann Worldgroup, Maria founded a division that targeted the bilingual/bicultural Hispanic cohort online. While there, she received an ADCOLOR Award (2009) for her groundbreaking work on identifying, segmenting and targeting bicultural Hispanics, and developed industry best practices for driving acquisition.