As Vice President of Multicultural Sales for Vevo, Rob Velez is responsible for building, growing and running Vevo’s Multicultural Ad Sales division by delivering marketplace insights and go-to-market strategy, as well as generating revenue. With a core background in multicultural media, Rob is focused on positioning Vevo as the go-to network for reaching young Multicultural viewers across the U.S. with engaging and relevant content, providing the world’s biggest brands with opportunities to align their messaging with the biggest celebrities in the world. Prior to Vevo, Rob held various sales management and business development roles with beIN Sports and Univision, most recently running the sales and marketing division for beIN Sports cable networks.