The Undeniable Future: Audience Consumption and Setting the Stage for Success
Date & Time
Thursday, June 9, 2022, 12:30 PM - 12:50 PM
Rob Velez Kimberley McArthur

Visual media consumption is becoming increasingly more connected, leading to a greater time spent watching video content among multicultural audiences. Video content, specifically music videos, represent a crucial way for Hispanic American consumers to connect with their own culture as well as the culture(s) of others. Join us to learn more about Hispanic American media consumption and how to set the stage for marketing success through culture and identity.