Full Name
Kimberley McArthur
Job Title
Multicultural Engagement Strategist, Brand Experience
General Mills
Speaker Bio
A bilingual, bi-cultural Latina, brand storyteller and cultural engagement strategist with nearly two decades of expertise in Multicultural Marketing, Kimberley has built a career on a deep curiosity about people and the nuances of culture and identity. Currently leading Multicultural Strategy and Engagement at General Mills, she leverages her cross-functional and cross-category experience to develop strategic campaigns that drive authentic engagement. Prior to her current role, Kimberley was a key leader within such agencies as Edelman Public Relations, Olson Advertising and Bravo/Young & Rubicam, delivering successful campaigns for a diverse set of Global and US clients across a range of industries. She is passionate about making a difference with the work she helps to bring into the world.
Kimberley McArthur