Much of popular culture and media have characterized the metaverse as a place of escape, a virtual reality into which one retreats to live, and work, and play. But what if technology instead enhanced our connection to people and the real world, and what if brands recognized the potential for a new kind of activation that fuses our physical and digital worlds?

In this session, Ryan Griffin, Niantic’s Director of Brand Partnerships, and MJ Tierney, Circle K’s Head of European Marketing will highlight new ways of engaging customers in real-world AR, the learnings that have come from that engagement, and their vision for where this new set of opportunities can take the Convenience category.