With interactive entertainment core to what today’s consumers turn to for fun, mobile games offer brands what is most scarce in a fragmented media environment: attention. An engaging escape is quickly becoming the expectation with 80 percent claiming they play to get a break from reality and 75 percent report mobile gaming makes them happy, according to a recent NRG study. In this session, explore the innovative ways to drive brand KPIs by leveraging the interactivity of mobile games from weaving brand messages into game play, creating direct relationships with consumers, and more.

Attend this session and learn:

• Why mobile gaming is a premium high impact environment
• How to leverage the gaming environment to drive sentiment, communicate brand attributes, increase purchase intent and ultimately drive conversions
• The best activations based on your KPI’s