The last 18-months have shown that consumers can easily adapt to new ways of engaging with the brands they love. In particular, advertising in mobile games has never been more powerful than it is today — there are roughly 2.7 billion people who play mobile games — offering millennials and Gen Z a more enjoyable, interactive experience.

In this session, join Admazing co-founders Jorge and Eddy Prado as they explore how Fortune-50 brands are successfully experimenting with new formats via custom content to grow sales, the opportunity around the gaming shopper, what they predict for this next era of advertising and what it means for your brand.