In a world where everyone’s a gamer, mobile gaming stands alone in its ability to capture attention, create connections and drive engagement among consumers. With players coming back for more each and every day – some Scopely titles see over 80% of players logging in 7 days a week – the opportunity is endless for brands to tap into a broad and valuable audience. The key to success? Prioritizing a smart creative mix.

In this session, join Webley, CMO of Scopely, as he discusses his approach to making the most out of mobile games advertising and partnerships to generate life-long fans. As the marketing mind behind Scopely – makers of popular mobile games “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “Yahtzee® With Buddies,” “Scrabble® GO,” “WWE Champions” and more – he will speak to how to capitalize on the most entertaining experiences in interactive entertainment today.