Out-of-home (OOH) advertising is poised to take advantage of 'digital fatigue' and marketers have a significant opportunity to position the medium to compete directly with online as more consumers grow tired of looking at their smartphones
Join Adweek and the OAAA for our second annual Elevate: Out of Home event, during which we’ll examine challenges and emerging opportunities across key themes and trends like the digital out-of-home (DOOH) space and deprecation of the third-party cookie effects on outdoor.
Get inspired to reimagine, redefine and rebuild the future of OOH marketing.
President and Chief Executive Officer
Culture Advertising Design
SVP Marketing & Innovation
Global President and Chief Revenue Officer
Creativity for Kindness
SVP of Client Partnerships
Head of Brand Marketing, Content and Creative Services
Vice President, Marketing Communications
Senior Vice President, Digital Sales
FOX Television Stations
Vice President of Digital Solutions
Chief Operating Officer
Head of Brand Marketing
Chief Marketing Officer
Executive Director of Business Operations
+ more to be announced!
|12:00 PM - 12:05 PM|
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Danny Wright - Adweek
|12:05 PM - 12:25 PM|
Campaigns With Greater Visibility
Out of home (OOH) advertising embraces future-facing technologies, versatile formats and creative thinking to connect with consumers wherever they roam. Hear from Anna Bager, President, CEO of OAAA, and Adweek’s industry partner, in conversation with Visible Head of Brand Marketing Pearl Servat on best OOH practices for delivering brand salience in an attention economy.
Anna Bager - OAAA
Pearl Servat - Visible
|12:30 PM - 12:50 PM|
Now More Than Ever, pDOOH Must Be Prominent in Every Media Plan
Mike Cooper, Global President and CRO at Adomni, talks about the potential and risks of programmatic DOOH in a rapidly evolving market. How to elevate this medium to level the online playing field and why it should be at the forefront of marketers' and brands' minds and on media schedules alike.
Mike Cooper - Adomni
|12:55 PM - 1:15 PM|
Shot on iPhone: Keeping it Simple.
Join Tor Myhren, Apple's Vice President of Marketing Communications, as he walks through the evolution of the Shot on iPhone campaign. This idea, which began almost seven years ago and was rooted in out-of-home, continues to push the boundaries of that medium while expanding into new formats like music videos, a 5-hour Russian film shot in a single take on a single battery charge, and Damien Chazelle’s groundbreaking "Vertical Cinema”.
Tor Myhren - Apple
David Griner - Adweek
|1:15 PM - 1:35 PM|
The Power of Out-of-Home Proximity for Local & Regional Advertisers
OOH advertising, which has always had a strong local presence, proved to be even more relevant as brands brought their campaigns directly to consumers in their local communities during the past 19 months.
This Talon-led session will highlight OOH’s ability to deliver local messaging — and how OOH is even more powerful when combined with other media channels. Beyond mobile and social, the pairing of digital video from in-home (OTT) to out-of-home presents new and innovative omnichannel opportunities, and gives local and regional advertisers a holistic view of the customer journey.
Christiana Cacciapuoti - MadHive
Michael Page - FOX Television Stations
Danielle Rind - Talon America
Blake Sabatinelli - Atmosphere
Chris Ariens - Adweek
|1:40 PM - 2:00 PM|
The Winning Secrets to Success
Over the past year, Volvo, in partnership with Colossal Media Group, has impressed the world with their innovative and creative OOH advertising. Today they’re being celebrated for their Out-of-Home Impact award wins, but first, they’ll be sharing some of their secrets to success.
Janique Helson - Volvo
Jennifer Edelberg - Colossal Media
Jameson Fleming - Adweek
|2:05 PM - 2:25 PM|
The Power of Creativity
Join James Cross, Creative Director at BBC Creative, the broadcaster’s in-house agency, as he shares his thoughts on the promising future of outdoor advertising, and why he thinks medium is not only influencing consumers more than ever, but also leaving a lasting impact on the industry.
James Cross - BBC Creative
Lucinda Southern - Adweek
|2:30 PM - 2:50 PM|
How Traeger and Zambezi Found an Entirely New Way to Celebrate Farm To Table
Join Todd Smith, CMO of Traeger Grills, Matt Sherman, Creative Director and Laura Stayt, Executive Director, Business Operations, of Zambezi as they share their highly innovative OOH event that celebrated farm to table in an unexpected and highly successful way. The conversation will discuss the challenges they faced, the lessons they learned and the role OOH can play in successful branding today.
Matt Sherman - Zambezi
Todd Smith - Traeger
Laura Stayt - Zambezi
Kathryn Lundstrom - Adweek
|2:55 PM - 3:15 PM|
Insights From the Jury
Where is OOH headed, and how has the past year highlighted its unique role in culture and communication? Jurors from Adweek's Out of Home Impact Awards share their insights on where the medium continues to shine as a creative palette.
David Griner - Adweek
Craig Brimm - Culture Advertising Design
Devika Dalal - Creativity for Kindness
Brian Steele - VaynerMedia
|3:20 PM - 3:25 PM|
Adweek Closing Remarks
Thank you for joining us!
Matt Steinmetz - Adweek
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