Out-of-home (OOH) advertising is poised to take advantage of 'digital fatigue' and marketers have a significant opportunity to position the medium to compete directly with online as more consumers grow tired of looking at their smartphones

Join Adweek for our second annual Elevate: Out of Home event, during which we’ll examine challenges and emerging opportunities across key themes and trends like the digital out-of-home (DOOH) space and deprecation of the third-party cookie effects on outdoor. 

Get inspired to reimagine, redefine and rebuild the future of OOH marketing.

Speaker Lineup

James Cross
James Cross
Creative Director
BBC Creative
Matt Sherman
Matt Sherman
Creative Director
Zambezi
Todd Smith
Todd Smith
Chief Marketing Officer
Traeger
Laura Stayt
Laura Stayt
Executive Director of Business Operations
Zambezi

+ more to be announced!

The Program

12:00 PM - 12:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:05 PM - 12:25 PM
BBC Creative

Session details to be announced.

 

Featuring:
James Cross, Creative Director, BBC Creative

JC

 

 

 

12:30 PM - 12:50 PM
Adomni

Session details to be announced.

12:55 PM - 1:10 PM
Session details to be announced.

Session details to be announced.

1:15 PM - 1:35 PM
Session details to be announced.

Session details to be announced.

1:40 PM - 2:00 PM
Session details to be announced.

Session details to be announced.

2:05 PM - 2:25 PM
Session details to be announced.

Session details to be announced.

2:30 PM - 2:50 PM
How Traeger and Zambezi Found an Entirely New Way to Celebrate Farm To Table

 

Join Todd Smith, CMO of Traeger Grills, Matt Sherman, Creative Director and Laura Stayt, Executive Director, Business Operations, of Zambezi as they share their highly innovative OOH event that celebrated farm to table in an unexpected and highly successful way. The conversation will discuss the challenges they faced, the lessons they learned and the role OOH can play in successful branding today.

Featuring:
Matt Sherman, Creative Director, Zambezi 
Todd Smith, Chief Marketing Officer, Traeger 
Laura Stayt, Executive Director of Busines Operations, Zambezi

MS

MS

MS

 

 

 

 

 

2:55 PM - 3:00 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

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