This year has been marked by an acceleration of personalized, targeted marketing via innovations in mar tech, newsletters, experiential, social and email marketing.

Join Adweek as we sit down with brand marketing who’ve leveraged new tools and platforms to optimize product awareness, build their brands and engage directly with customers. We also will honor the recipients of our first annual Performance Marketing Awards, where we recognize those leading the charge in the space. 

Featured Speakers

Erin Cigich
Chief Executive Officer

Alieu Fye
Senior Director of Performance Marketing and Acquisition, Mack Weldon

Tressie Lieberman
Vice President of Digital Marketing and Off-Premise

Brian Long
Chief Executive Officer and Co-founder

Jennifer Lopez
Head of the Innovation Lab, Capital One

Jim Norton
Chief Revenue Officer

Kristi O’Brien
General Manager of US Brand Partnerships

Shabnum Mehra Palomba
Managing Director

Nancy Richardson
Chief Operating and Marketing Officer

Emily Zwerner
Director of Marketing Communications

Agenda Overview


12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.
 




12:05 PM — 12:25 PM ET

Session to be announced.




12:30 PM — 12:50 PM ET

AdLucent

Session details to be announced.
 




12:55 PM — 1:15 PM ET

Headspace

Session details to be announced.




1:20 PM — 1:40 PM ET

Attentive

Featuring Brian Long, Chief Executive Officer and Co-founder, Attentive.

Brian Long

 

 




1:45 PM — 2:05 PM ET

How OLLY is Driving Performance Through a Focus on Brand Advertising

Millennial health fave OLLY has carved out a leading role in the wellness aisle with its innovative gummy vitamins and playful, benefits-focused brand identity. In this session we’ll discuss the marketing strategy powering the company’s rise and ongoing growth including why the company has put long-term brand building at the heart of its performance efforts. We’ll cover the data, audience and measurement resources powering OLLY’s brand-first approach as Adweek sits down with OLLY and its media agency m/SIX for a discussion on why a strong brand can be the ultimate performance machine.

Featuring:
Emily Zwerner, Director of Marketing Communications, OLLY
Shabnum Mehra Palomba, Managing Director, m/SIX

Shabnum Mehra PalombaEmily Zwerner

 

 




2:10 PM — 2:30 PM ET

Perform[cb]

Featuring Erin Cigich, Chief Executive Officer, Perform[cb].

Erin Cigich

 

 




2:35 PM — 2:55 PM ET

Capital One

Featuring Jennifer Lopez, Head of the Innovation Lab, Capital One.

Jennifer Lopez

 

 




2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!
 




12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.
 




12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.
 




12:05 PM — 12:25 PM ET

Chipotle

Featuring Tressie Lieberman, Vice President of Digital Marketing and Off-Premise, Chipotle.

Tressie Lieberman

 

 




12:30 PM — 12:50 PM ET

Parse.ly

Session details to be announced.




12:55 PM — 1:15 PM ET

Rationalizing Influence

Given the value influencers have brought to brands over the last decade, influencer marketing is in its prime. Especially over the past year, brands can’t afford to miss the boat when it comes to utilizing influencers in marketing strategies. All through 2020, influencers and brands responded to the pandemic and owned its impact by staying agile and letting data lead the way. Moving forward, influencers continue to be the most adaptable and cost-effective sales channel for brands.

Featuring:
Kristi O'Brien, General Manager of US Brand Partnerships, rewardStyle

Kristi O'Brien

 

 




1:20 PM — 1:40 PM ET

Session details to be announced




1:45 PM — 2:05 PM ET

Mack Weldon

Featuring Alieu Fye, Senior Director, Performance Marketing and Acquisition, Mack Weldon.

Alieu Fye

 

 




2:10 PM — 2:30 PM ET

Session details to be announced




2:35 PM — 2:55 PM ET

Building Connected Brand Experiences for a Post-Pandemic World

The need for brands to create offline and online experiences is more important than ever before. As the pandemic continues to accelerate digital, brands are looking for ways to build omni-channel experiences with the same level of data, analytics and attribution they see on digital. In the session, Jim Norton, Chief Revenue Officer at Flowcode, and brand partners will share how they are leveraging the next generation QR technology across all marketing channels to directly connect with consumers.

Featuring:
Jim Norton, Chief Revenue Officer, Flowcode
Nancy Richardson, Chief Operating and Marketing Officer, The House of LR&C

Jim NortonNancy Richardson

 

 




2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!
 



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