The TV industry is facing significant disruption following 2020, forcing marketers to grapple with how to adjust to a fragmented environment and navigate the obstacles and opportunities of a multiplatform future in which consumer behavior directly impacts content strategies.

Join Adweek's inaugural Elevate: TV and Video Measurement event as we tackle the ever-growing video measurement conundrum, and what the future holds. How can marketers ensure efficiencies? What role, if any, will third-party data play in 2021 and beyond?