Audio has a long history of effective communication and now, it's evolved into a critical channel for advertisers to solidify their voices with recognizable sound bytes, creative voiceovers, storytelling and music. Audio is capable of connecting individuals to situations by stimulating brain activity to elicit emotions and prompt memory recall so listeners can more easily piece together a brand's unique identity.
 
Audio is continuing to be an influential part of the marketing mix. From podcasts to live audio, it's how brands reinforce their personalities. These sonic revelations are ushering in new ways to connect and interact with listeners, create immersive listening experiences, gain insights and enhance a brand's digital offerings. 
 
Hear from leading marketers who are amplifying results by tapping into the flourishing mediums that rely on sound, music and voice. 

The Speaker Lineup Includes

Mainardo de Nardis
Mainardo de Nardis
Ad Results Media Board Member
Ad Results Media
Alex Josephson
Alex Josephson
VP Global
Twitter Next
Raja Rajamannar
Raja Rajamannar
Chief Marketing & Communications Officer
Mastercard
DeSha Runnels
DeSha Runnels
VP of Media
Ad Results Media
Erin Vitellaro
Erin Vitellaro
Sr. Director NA Media
Molson Coors Beverage Company

+ more to be announced!

The Program

12:00 PM - 12:05 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

12:05 PM - 12:25 PM
How Twitter is Fostering the Most Authentic Form of Online Connection

Audio is built for this future, not only because it is fast and frictionless, but also because it is authentic. Hear from Twitter's Alex Josephson on how Twitter Spaces continues to create the most authentic form of online connection, and how Twitter is allowing for live audio conversations to empower people to be their realest and fullest selves.

12:30 PM - 12:50 PM
The Evolution of Podcast Advertising

Join AdsWizz in a fireside chat to discuss all things podcast advertising. AdsWizz execs will speak to podcasts highly-engaged audience, the rich targeting capabilities derived from AI transcription targeting and creative ad formats that let advertisers tell richer stories.

12:55 PM - 1:15 PM
Is Audio Brand Safety Evolving as Rapidly as Investments in Audio?

Session details to be announced.

1:20 PM - 1:40 PM
Reaching Generation Audio: In Conversation with Samsung + SXM Media

Savvy marketers are fully attuned to the power and promise of Generation Audio: an entire hyper-connected population all contemporaneously driven by sound. In this session, Adweek’s Editor in Chief sits down with leading execs from Audio’s buy and sell side for a case-study driven conversation. Tune in to learn how their jointly-delivered audio campaigns are better serving this all-ears generation with curated and seamless audio experiences that honor the listener’s experience and deliver powerful brand impact.

1:45 PM - 2:05 PM
Mastering Sound: Building a Comprehensive Sonic Brand Architecture

Advertising jingles and tunes have always created strong brand associations. However, in today’s hyper-connected world with the explosion of smart speakers and voice-only devices, a 30-second melody is only the beginning when it comes to developing a comprehensive sonic brand architecture. Building universal awareness which is recognizable in all environments requires a much deeper strategy. Raja Rajamannar will explain the 3 As approach – awareness, association and attribution – and how to leverage audio so brands can create the equivalent of a visual brand logo and design system in the audio space. .

2:10 PM - 2:30 PM
Acast

Session details to be announced.

2:35 PM - 2:55 PM
Hinge

Session details to be announced.

2:55 PM - 3:00 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

Danny W

 

 

 

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