Welcoming remarks and a look at the event.

Audio is built for this future, not only because it is fast and frictionless, but also because it is authentic. Hear from Twitter's Alex Josephson on how Twitter Spaces continues to create the most authentic form of online connection, and how Twitter is allowing for live audio conversations to empower people to be their realest and fullest selves.

Join AdsWizz in a fireside chat to discuss all things podcast advertising. AdsWizz execs will speak to podcasts highly-engaged audience, the rich targeting capabilities derived from AI transcription targeting and creative ad formats that let advertisers tell richer stories.

As the audio advertising world booms, from live-read ads to programmatically placed ads, audio brand safety must evolve just as rapidly. Looking toward the future, how can brands, podcasts, hosts and advertisers ensure brands are staying true to themselves and pushing the industry forward? Ad Results Media brings the perspective of the full audio ecosystem in a discussion moving from the audio world of today to tomorrow – from diversity and inclusion, misinformation spread and overall brand/host reputation.

Savvy marketers are fully attuned to the power and promise of Generation Audio: an entire hyper-connected population all contemporaneously driven by sound. In this session, Adweek’s Editor in Chief sits down with leading execs from Audio’s buy and sell side for a case-study driven conversation. Tune in to learn how their jointly-delivered audio campaigns are better serving this all-ears generation with curated and seamless audio experiences that honor the listener’s experience and deliver powerful brand impact.

Advertising jingles and tunes have always created strong brand associations. However, in today’s hyper-connected world with the explosion of smart speakers and voice-only devices, a 30-second melody is only the beginning when it comes to developing a comprehensive sonic brand architecture. Building universal awareness which is recognizable in all environments requires a much deeper strategy. Raja Rajamannar will explain the 3 As approach – awareness, association and attribution – and how to leverage audio so brands can create the equivalent of a visual brand logo and design system in the audio space. .

Assessing chemistry is difficult when limited to just text and photos, so Hinge added Voice Prompts to help people build connections on a more personal level. As a result, the feature became a viral hit on social media platforms. Hear from Hinge's Chief Product Officer, Michelle Parsons, about how the dating app 'designed to be deleted' is leaning into audio to add more authenticity to the profile experience and how the popularity of Voice Prompts demonstrates how powerful voice can be.

Join Acast, home to the most popular shows and the biggest names in global podcasting, as they debut a new research study conducted in partnership with Nielsen that will help you and your clients understand why podcasting is one of the most powerful, impactful mediums for advertising

Thank you for joining us!