Audio has a long history of effective communication and now, it's evolved into a critical channel for advertisers to solidify their voices with recognizable sound bytes, creative voiceovers, storytelling and music. Audio is capable of connecting individuals to situations by stimulating brain activity to elicit emotions and prompt memory recall so listeners can more easily piece together a brand's unique identity.
Audio is continuing to be an influential part of the marketing mix. From podcasts to live audio, it's how brands reinforce their personalities. These sonic revelations are ushering in new ways to connect and interact with listeners, create immersive listening experiences, gain insights and enhance a brand's digital offerings.
Hear from leading marketers who are amplifying results by tapping into the flourishing mediums that rely on sound, music and voice.
The Speaker Lineup Includes
Senior Manager, Media Strategy and Operations
Founder and Chief Executive Officer
Mainardo de Nardis
Ad Results Media Board Member
Ad Results Media
Senior Vice President, Global Supply & Partnerships
Vice President, Strategic Accounts
Senior Vice President, Global Demand
Chief Product Officer
Chief Marketing & Communications Officer
VP of Media
Ad Results Media
US Director of Sales and Brand Partnerships
Sr. Director NA Media
Molson Coors Beverage Company
|12:00 PM - 12:05 PM
Adweek Opening Remarks
Welcoming remarks and a look at the event.
Matt Britton - Suzy
|12:05 PM - 12:25 PM
How Twitter is Fostering the Most Authentic Form of Online Connection
Audio is built for this future, not only because it is fast and frictionless, but also because it is authentic. Hear from Twitter's Alex Josephson on how Twitter Spaces continues to create the most authentic form of online connection, and how Twitter is allowing for live audio conversations to empower people to be their realest and fullest selves.
Alex Josephson - Twitter Next
Lucinda Southern - Adweek
|12:30 PM - 12:50 PM
The Evolution of Podcast Advertising
Join AdsWizz in a fireside chat to discuss all things podcast advertising. AdsWizz execs will speak to podcasts highly-engaged audience, the rich targeting capabilities derived from AI transcription targeting and creative ad formats that let advertisers tell richer stories.
Anne Frisbie - AdsWizz
Pierre Naggar - AdsWizz
David Griner - Adweek
|12:55 PM - 1:15 PM
Is Audio Brand Safety Evolving as Rapidly as Investments in Audio?
As the audio advertising world booms, from live-read ads to programmatically placed ads, audio brand safety must evolve just as rapidly. Looking toward the future, how can brands, podcasts, hosts and advertisers ensure brands are staying true to themselves and pushing the industry forward? Ad Results Media brings the perspective of the full audio ecosystem in a discussion moving from the audio world of today to tomorrow – from diversity and inclusion, misinformation spread and overall brand/host reputation.
Erin Vitellaro - Molson Coors Beverage Company
Mainardo de Nardis - Ad Results Media
DeSha Runnels - Ad Results Media
Al Mannarino - Adweek
|1:20 PM - 1:40 PM
Reaching Generation Audio: In Conversation with Samsung + SXM Media
Savvy marketers are fully attuned to the power and promise of Generation Audio: an entire hyper-connected population all contemporaneously driven by sound. In this session, Adweek’s Editor in Chief sits down with leading execs from Audio’s buy and sell side for a case-study driven conversation. Tune in to learn how their jointly-delivered audio campaigns are better serving this all-ears generation with curated and seamless audio experiences that honor the listener’s experience and deliver powerful brand impact.
Jenn LaRocco - SXM Media
Kellie Barnett - Samsung
Stephanie Paterik - Adweek
|1:45 PM - 2:05 PM
Mastering Sound: Building a Comprehensive Sonic Brand Architecture
Advertising jingles and tunes have always created strong brand associations. However, in today’s hyper-connected world with the explosion of smart speakers and voice-only devices, a 30-second melody is only the beginning when it comes to developing a comprehensive sonic brand architecture. Building universal awareness which is recognizable in all environments requires a much deeper strategy. Raja Rajamannar will explain the 3 As approach – awareness, association and attribution – and how to leverage audio so brands can create the equivalent of a visual brand logo and design system in the audio space. .
Raja Rajamannar - Mastercard
|2:10 PM - 2:30 PM
How Hinge Is Leveraging Audio to Help People Make Meaningful Connections
Assessing chemistry is difficult when limited to just text and photos, so Hinge added Voice Prompts to help people build connections on a more personal level. As a result, the feature became a viral hit on social media platforms. Hear from Hinge's Chief Product Officer, Michelle Parsons, about how the dating app 'designed to be deleted' is leaning into audio to add more authenticity to the profile experience and how the popularity of Voice Prompts demonstrates how powerful voice can be.
Michelle Parsons - Hinge
Jess Zafarris - Adweek
|2:35 PM - 2:55 PM
Sound Smart with Acast: Your Guide to Understanding US Podcast Listening Habits
Join Acast, home to the most popular shows and the biggest names in global podcasting, as they debut a new research study conducted in partnership with Nielsen that will help you and your clients understand why podcasting is one of the most powerful, impactful mediums for advertising
Nick Southwell-Keely - Acast
|3:00 PM - 3:05 PM
Adweek Closing Remarks
Thank you for joining us!
Matt Britton - Suzy
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