As Senior Vice President of Strategic Partnerships at Magnite, Kristen Williams is a driving force for innovation both at Magnite and throughout the wider ad tech industry. Kristen leads a team dedicated to creating a connected ecosystem across ad tech by building relationships with technology vendors in identity, measurement, attribution and other areas necessary to extend product capabilities. She also supports Magnite’s data initiatives as the importance of using high-value, audience data-enabled targeting in a privacy compliant way, grows more important as the industry continues to shift towards a more transparent, consented advertising experience. Kristen previously led the strategic partnerships team at SpotX for seven years prior to Magnite’s acquisition of SpotX in April 2021.