Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to engage the new connected consumer. Join Adweek and TransUnion as we sit down with leading industry executives to learn how enterprises are leveraging data and identity to power successful marketing strategies.

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Speaker Lineup


JoAnna Foyle
Senior Vice President, Inventory Partnerships
The Trade Desk

John Lee
Chief Data Officer, Advertising and Partnerships
NBCUniversal

Krista Panoff
Vice President, Partner Development, Media Vertical
TransUnion

Matt Spiegel
Executive Vice President Marketing Solutions, Head of Media Vertical
TransUnion

Andre Swantson
Senior Vice President, Media and Entertainment Vertical
TransUnion

Kristen Williams
Senior Vice President of Strategic Partnerships
Magnite

Agenda Overview

12:00 PM - 12:03 PM
Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Matt Steinmetz, Vice President, Event Partnerships, Adweek

Matt S

 

 

 

12:03 PM - 12:10 PM
Keynote: How Can You Engage The New Connected Consumer With Trust?

 

Featuring:
Andre Swanston, Senior Vice President, Media and Entertainment Vertical, TransUnion

Andre S

 

 

 

12:10 PM - 12:35 PM
Panel: What Role Will Data and Identity Play in the Next Phase of Programmatic CTV?

 

Featuring:
JoAnna Foyle, Senior Vice President, Inventory PartnershipsThe Trade Desk
Krista Panoff, Vice President, Partner Development, Media Vertical, TransUnion
Kristen Williams, Senior Vice President of Strategic Partnerships, Magnite

JFKPKW

 

 

 

12:35 PM - 12:55 PM
Fireside: Is Data King When It Comes to the Future of Media & Entertainment?

 

Featuring:
John Lee, Chief Data Officer, Advertising and Partnerships, NBCUniversal
Matt Spiegel, Executive Vice President Marketing Solutions, Head of Media Vertical, TransUnion

JLMS

 

 

 

12:55 PM - 1:02 PM
Audience Q&A
 
1:02 PM - 1:05 PM
Adweek Closing Remarks

Thank you for joining us!

 

Featuring:
Matt Steinmetz, Vice President, Event Partnerships, Adweek

Matt S

 

 

 

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