Full Name
John Lee
Job Title
Chief Data Officer, Advertising and Partnerships
Speaker Bio
John Lee serves as Chief Data Officer for NBCUniversal’s Advertising and Partnerships division. Lee leads an established centralized data strategy unit tasked with accelerating the development and implementation of NBCUniversal’s enterprise-wide consumer identity and data strategy generating enhanced business results for marketers and engaging consumer experiences across the company’s One Platform. Lee and his team work collaboratively and in close coordination across the entire enterprise as well as with Sales, Operations and Technology Services infusing a data-first mindset across all products, services and interactions. Additionally, Lee and his team are responsible for developing and transforming the company's market-leading identity capabilities from the Audience Insights Hub to NBCU ID and more. Lee reports to Krishan Bhatia, President & Chief Business Officer, NBCUniversal Advertising and Partnerships.

Prior to joining NBCUniversal, Lee served as Global Chief Corporate Strategy Officer at Merkle/CXM - where he led Merkle’s global corporate strategy function aiding in the development and execution of Merkle’s business vision, value proposition, and long-term planning.

Lee joined Merkle in 2008 and has served in a number of leadership roles including: Chief Product and Data Officer; Global President, Merkury; EVP, General Manager for Healthcare, Life Sciences, Insurance, Wealth Management, Travel, Media, and Entertainment. Prior to Merkle, Lee held executive roles in sales and marketing technology in Liberty Mutual’s Personal Markets division and was a member of CapGemini’s CRM and digital experience practices.

Lee is the co-author of the book on digital marketing trends, “The Rise of the Platform Marketer,” released in 2015 by Wiley Publishing. He is a graduate of Franklin and Marshall College and lives in Wellesley, MA.
John Lee