In an increasingly cookieless world, contextual advertising is proven to have strong advantages over traditional keyword targeting and custom segments. Join the StackAdapt Data Science team for a deep dive workshop into the success of Page Context AI, the multilingual support and future roadmap of contextual advertising at StackAdapt.

Welcoming remarks and a look at the event.

Core pieces of digital advertising are being disrupted as we speak with the end of the cookie era in sight. The door is, however, wide open for context, custom integrations, custom content to drive help brand affinity for marketers. 

Hear from Stephanie Layser, News Corp.’s VP of Advertising Tech and Operations, on the future of ad tech, and how the industry can rally around “open technology” to shift power, and revenue away from the walled gardens. 

The massive shift to streaming and on-demand viewing has transformed the TV market, encouraging the buy- and sell-sides to reassess measurement standards and metrics en masse.

Technology and scale sit at the heart of measurement innovation, and are essential to keeping pace with a heavily fragmented converged TV landscape. The combination of independent global ad serving and cross-platform measurement delivers a win-win for the entire TV industry, unlocking an unprecedented view of all TV impressions, in every platform, and any market.

Join Zvika Netter, CEO & Co-Founder of Innovid, Jo Kinsella, President of TVSquared by Innovid, and Jon Watts, Managing Director of CIMM, the Coalition for Innovative Media Measurement, as they discuss technology innovation advancing cross-platform TV measurement and the opportunities for advertisers to achieve a complete view of audiences and embrace the future of TV.

The media and technology landscape has rapidly transformed over the last few years — yet measurement struggles to keep pace. With the evolving consumer cross-platform journey, it’s time for advertisers to rethink a system of tabulating their audiences by tapping into viewing behavioral shifts that favor mobile and streaming services. 

Join Andrea Zapata, Executive Vice President of Research, Data, and Insights at WarnerMedia, and Kelly Abcarian, Executive Vice President of Measurement and Impact at NBCUniversal Advertising and Partnerships as they address current trends and best practices for navigating a new measurement ecosystem. 

2021 was the year of Convergent TV and 2022 is poised to be even bigger as it remains one of digital advertising’s fastest-growing platforms.  

Hear from Andrew Goode, Executive Vice President and Managing Director of Havas Media, and Mike Venables, Managing Director, Head of Media at Citi, on actionable ways to make programmatic work in the ever-morphing TV space, including how to balance scale and accuracy with privacy and safety top of mind. 

According to eMarketer estimates, by 2023 linear addressable TV ad spending will surpass $4 billion. As we continue to accelerate into the streaming decade, the lines between linear TV and digital streaming will continue to blur - ushering in more advanced advertising with benefits for both brands and consumers alike. In this session, hear from Julian Zilberbrand, Executive Vice President, Advanced Media, Paramount, and Evan Adlman of AMC, as they offer insights into a new era of linear addressable advertising and what it means for ad buyers, sellers and their consumers.  

The connected TV space is the single biggest advertising narrative for 2022, with regards to measurement. Learn more on what’s next from Adweek editorial, which will spotlight key developments at this season’s upfronts and beyond. 

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The impending deprecation of the third-party cookie has given advertisers a lot to consider in the areas of data privacy and compliance. You might have even already tackled some important compliance milestones for your first-party data strategy within your own walled gardens and data clean rooms, but have you thought about your measurement strategy? In this session, we’ll discuss what the future holds in the data clean room space, and how to improve campaign performance and measurement in a world where walled gardens are the norm.

Welcoming remarks and a look at the event.

The rollout of 5G has transformed what it means to be a marketer in today’s world. From exploring new creative formats in content to cultivating immersive consumer experiences through leveraging strategic partners, industry professionals are harnessing the power of 5G to drive the world forward and build deeper engagement with key audiences.

Join Verizon’s Senior Vice President and Chief Media Officer Tony Wells to discuss the technology company’s unique point of view as the leading 5G provider and the importance of using next-gen technologies to innovate across media, sponsorships and marketing in an increasingly digital, highly competitive world.

All roads point to the metaverse as being a new frontier for people to access information and services, make and sell virtual goods, communicate, and socialize – all in real-time. But will this Web 3.0 environment become the chosen medium for consumer awareness and engagement? On the heels of recent metaverse launches, hear from Samsung Electronics America's Chief Marketing Officer, Michelle Crossan-Matos, and National Football League's Senior Vice President, Consumer Products, Joe Ruggiero, on how the experience-minded brands are harnessing this virtual realm to power consumer education and exploration in new and exciting ways.

When targeting multicultural audiences, businesses must take a nuanced and authentic approach with their marketing and media strategies. Join Michael L. Clark, Head of Multicultural Sales & Business Development at G/O Media, Wendi Dunlap, SVP, Global Client Solutions at Kinesso and Joshua Bareño, Director of Multicultural at Essence, in discussion on diversity, equity and inclusion into the data industry, machine learning algorithms, and the people who are mining and interpreting how it is used.

Consumer attention is the scarcest resource in the advertising industry and marketers need to activate with relevance and resonance to engage consumers and drive sales.  

Hear from Paolo Provinciali, VP of Media & Anheuser Busch, on blending data, creativity, and technology to develop breakthrough campaigns and stay up to speed with the evolving ever-evolving media landscape. 

Last Fall, in celebration of the 95th Annual Macy’s Thanksgiving Day Parade®, Macy’s launched their first-ever NFT series with a special drop of 9,500 free NFT artworks featuring iconic balloons from its rich nine-decade legacy in support of Make-A-Wish®. Macy’s raised over $300k for Make-a-Wish, with secondary sales continuing to transact daily.

Join Spark Foundry’s CEO, Sarah Kramer, and Macy’s SVP of Media & Site Merchandising, Anne Dunn O'Connell, to learn more about how Macy’s leaned into the emerging phenomenon of digital collectibles.

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