The Race for New Modern Measurement Currencies  
Date & Time
Wednesday, March 23, 2022, 11:55 AM - 12:15 PM
Kelly Abcarian Andrea Zapata Jason Lynch

The media and technology landscape has rapidly transformed over the last few years — yet measurement struggles to keep pace. With the evolving consumer cross-platform journey, it’s time for advertisers to rethink a system of tabulating their audiences by tapping into viewing behavioral shifts that favor mobile and streaming services. 

Join Andrea Zapata, Executive Vice President of Research, Data, and Insights at WarnerMedia, and Kelly Abcarian, Executive Vice President of Measurement and Impact at NBCUniversal Advertising and Partnerships as they address current trends and best practices for navigating a new measurement ecosystem. 


Session Type
Main Stage