All roads point to the metaverse as being a new frontier for people to access information and services, make and sell virtual goods, communicate, and socialize – all in real-time. But will this Web 3.0 environment become the chosen medium for consumer awareness and engagement? On the heels of recent metaverse launches, hear from Samsung Electronics America's Chief Marketing Officer, Michelle Crossan-Matos, and National Football League's Senior Vice President, Consumer Products, Joe Ruggiero, on how the experience-minded brands are harnessing this virtual realm to power consumer education and exploration in new and exciting ways.