Name
How Data and Creativity Fuels Anheuser-Busch’s Consumer-Centric Media Strategy
Date & Time
Thursday, March 24, 2022, 12:25 PM - 12:45 PM
Speakers
Description
Consumer attention is the scarcest resource in the advertising industry and marketers need to activate with relevance and resonance to engage consumers and drive sales.
Hear from Paolo Provinciali, VP of Media & Anheuser Busch, on blending data, creativity, and technology to develop breakthrough campaigns and stay up to speed with the evolving ever-evolving media landscape.
Session Type
Main Stage