The massive shift to streaming and on-demand viewing has transformed the TV market, encouraging the buy- and sell-sides to reassess measurement standards and metrics en masse.

Technology and scale sit at the heart of measurement innovation, and are essential to keeping pace with a heavily fragmented converged TV landscape. The combination of independent global ad serving and cross-platform measurement delivers a win-win for the entire TV industry, unlocking an unprecedented view of all TV impressions, in every platform, and any market.

Join Zvika Netter, CEO & Co-Founder of Innovid, Jo Kinsella, President of TVSquared by Innovid, and Jon Watts, Managing Director of CIMM, the Coalition for Innovative Media Measurement, as they discuss technology innovation advancing cross-platform TV measurement and the opportunities for advertisers to achieve a complete view of audiences and embrace the future of TV.