Main Stage
Buy Buy Buy: How AI is Influencing Today’s Media Buying
Tuesday, October 29, 2024, 2:55 PM - 3:20 PM
Over the last year, AI and machine learning have become the buzzwords of all buzzwords. But beyond mere jargon, the terms are reshaping the media buying landscape, as technology makes campaigns more efficient, effective and targeted than ever. Explore the latest AI and ML trends for media buying from the companies actually behind the technology. Learn how the tech is changing today and what’s still to come.