Join ADWEEK’s Jenny Rooney, Chief Brand and Community Officer, for a live Marketing Vanguard podcast recording in conversation with Gary Vaynerchuk, industry phenom and Chief Executive Officer at VaynerMedia. Having social media in your marketing mix is a non-negotiable, but Gary believes some brands are still missing out on opportunities to maximize its growth-driving potential. From the rise (and relevance) of organic content and interest-based algorithms, to how creators are changing the game for brands of all sizes, tune in to learn how he thinks CMOs need to shift their strategies to better employ social creative for greater success. And hear firsthand how Gary leans in as an industry marketing leader himself, the pitfalls he’s navigated, the learnings along the way, and where he’s headed next.