Main Stage
It's Time for Marketers to Put Social at the Center, Not on the Side
Wednesday, October 30, 2024, 11:20 AM - 11:45 AM
Join ADWEEK’s Jenny Rooney, Chief Brand and Community Officer, for a live Marketing Vanguard podcast recording with VaynerX Chairman and VaynerMedia CEO Gary Vaynerchuk. Having social media in your marketing mix is a non-negotiable, but Gary believes more brands need to move away from the idea that social is an “add on” and instead, put social at the center of everything a brand does. Tune in to learn why Gary thinks this is the future AOR model for Madison Avenue and why CMOs need to shift their strategies to better employ social creative for greater success. And hear firsthand how Gary leans in as an industry marketing leader himself, the learnings along the way, and where he’s headed next.