For brands navigating the complex media landscape, finding the sweet spot between data, strategy, and audience connection is key to success. In this workshop, Angi and iSpot will break down how the brand is mastering both direct response (DR) and general market video buying to reach consumers across TV and digital platforms. From targeted buying that boosts campaign impact to leveraging cross-platform data for smarter media decisions, hear what it takes to optimize brand media strategy – and how you can do the same.