The Marketing Vanguard Summit in Davos: Trust, Owned
Building on ADWEEK's inaugural Marketing Vanguard Inspiration Excursion in Davos last year, the 2027 Summit moves from exposure to ownership: equipping a hand-selected group of CMOs not just to understand enterprise complexity, but to run point on it. Over three days, participants will dialogue with peer executives and industry leaders to translate last year's big questions — how to lead AI rather than react to it, how to make trust a measurable business asset, and how to earn real influence across the C-suite — into frameworks they can put to work immediately.
Augmented, Not Artificial: Reframing AI as a force multiplier for human judgment and creativity, and building the internal case for it in ROI terms the C-suite respects
Trust as a Line Item: Treating trust and brand visibility as owned, measurable metrics, and defending the budget for them against pure-performance pressure
The C-Suite Alliance: The relationship dynamics CMOs need with CEOs, CFOs, and CTOs/CIOs — shared metrics, shared data, shared accountability — to earn a seat in enterprise strategy, not just brand strategy
Model the Change, Don't Market It: Executive visibility and authenticity as a leadership requirement, both externally (media, social presence) and internally with peer leadership
Organizational Redesign: Rethinking marketing's structure and mechanics to integrate AI, analytics, and cultural fluency at enterprise scale
