Following a turbulent year, it's time for marketers to once again recalibrate their relationship with technology across their businesses. If last year proved anything, it’s that successful pivots boil down to agility. This involves engaging consumers with relevant, empathetic messages, prioritizing privacy, and capitalizing on both new and proven channels. 
 

Join the third annual Adweek NexTech to hear from brand executives and technology leaders who will provide insights into integrated strategies you'll need to succeed in 2021. During the three-day event, you'll also hear first-hand from the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces and how to stay nimble.

Agenda Overview

Three days. Three themes.

Day One —
What’s Next: Programmatic and Cross-Channel Measurement

This year, programmatic advertising is on track to account for 87 percent of U.S. digital ad spend, per eMarketer. This follows a 10.4 percent bump in programmatic digital last year. As consumer behavior continues to favor multiple streaming services and viewer fragmentation accelerates, advertisers must shift their focus to measure cross-platform reach and frequency in real-time. Hear from leading marketers and ad buyers as they shed a light on their strategies for success in effective cross-channel measurement and winning programmatic strategies that scale.
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Day Two —
What’s Next: The New Era of TV Streaming

By some estimates, streaming subscribers will outnumber traditional cable TV subscribers as soon as 2024. In addition, addressable TV advertising is expected to rise 75 percent to $3.6 billion by 2022. How does the migration to Connected TV influence consumer behavior and marketers’ decisions around identifying and targeting audiences? How can video be used to efficiently serve up relevant advertising to the right consumer in a crowded landscape? Top marketers and TV executives address best practices for the new era of TV streaming, including how to navigate the audience addressability landscape.
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Day Three —
What’s Next: Brand Safety, Privacy and First-Party Data

The brand marketing ecosystem is coming to grips with a cookie-less future. Hear from leading marketers, publishers and ad tech pros as they unpack what this seismic shift means for digital marketing. Conversations will explore the evolving role of first-party data and strategies for pivoting within a rapidly changing environment that emphasizes brand safety and privacy.
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Featured Speakers

Paul Bannister
Paul Bannister
Chief Strategy Officer
CafeMedia
Angela Benton
Angela Benton
Founder and Chief Executive Officer
Streamlytics
Krishan Bhatia
Krishan Bhatia
President and Chief Business Officer, Global Advertising and Partnerships
NBCUniversal
Dennis Ellis
Dennis Ellis
Vice President, Product and General Manager, Identity Infrastructure
LiveRamp
Quentin George
Quentin George
Partner
McKinsey & Company
Chris Kane
Chris Kane
President
Jounce Media
Tyler Kelly
Tyler Kelly
President
Centro
Anastasia Leng
Anastasia Leng
Founder and Chief Executive Officer
CreativeX
Ana Milicevic
Ana Milicevic
Principal and Co-founder
Sparrow Advisers
Asha Neuville
Asha Neuville
Global Digital Marketing Consultant
Dell Technologies
Ari Paparo
Ari Paparo
Head of Partnerships and Strategy
Freewheel
Arturo Pena
Arturo Pena
Vice President of Marketing
Cognizant
Jay Prasad
Jay Prasad
Chief Strategy Officer
LiveRamp
Mark Read
Mark Read
Chief Executive Officer
WPP
Kelsey Robinson
Kelsey Robinson
Partner
McKinsey & Company
Jessica Seib
Jessica Seib
Director of Affiliate
BuzzFeed
Sir Martin Sorrell
Sir Martin Sorrell
Founder and Executive Chairman
S4 Capital
Shyam Venugopal
Shyam Venugopal
Senior Vice President of Global Media and Consumer Data
PepsiCo
Tara Walpert Levy
Tara Walpert Levy
Vice President, Agency and Brand Solutions
Google

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