The Agenda

What’s Next: Programmatic and Cross-Channel Measurement

This year, programmatic advertising is on track to account for 87 percent of U.S. digital ad spend, per eMarketer. This follows a 10.4 percent bump in programmatic digital last year. As consumer behavior continues to favor multiple streaming services and viewer fragmentation accelerates, advertisers must shift their focus to measure cross-platform reach and frequency in real-time. Hear from leading marketers and ad buyers as they shed a light on their strategies for success in effective cross-channel measurement and winning programmatic strategies that scale.


Workshops

10:00 AM — 10:30 AM ET

Scaling SPO Globally

Public industry initiatives paired with private data sharing agreements are unlocking rich supply chain insights for programmatic marketers. And emerging DSP and SSP capabilities enable marketers to turn supply chain insights into a trading advantage. But how do you scale supply path optimization across a global marketing operation that operates multiple DSPs with multiple hands-on-keyboard teams? Join this session to learn about Dell's approach to creating a scaled supply path optimization practice.

Attend this session and learn:

- What in-house marketing teams can do to unlock supply chain transparency
- How marketers and agencies can collaboratively maximize supply chain efficiency
- How industry-leading DSPs and SSPs are enabling the next generation of supply path optimization

 

Featuring:
Chris Kane, President, Jounce Media
Asha Neuville, Global Digital Marketing Consultant, Dell Technologies

CKAN

 

 

 




Workshops

10:30 AM — 11:00 AM ET

Workshop

Adweek workshops are intimate and interactive sessions designed to give marketers greater confidence and skills to navigate our ever-evolving industry. From tackling the latest industry buzzwords and emerging technologies, to understanding new trends and how to better connect with today's audiences, each session will offer insight into addressing tangible business needs.




Main Stage

11:00 AM — 11:10 AM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Main Stage

11:10 AM — 11:30 AM ET

Freewheel, A Comcast Company

Session details to be announced.

 

Featuring:
Ari Paparo, Head of Partnerships and Strategy, Freewheel

AP

 

 

 




Main Stage

11:35 AM — 11:55 AM ET

Roundel

Session details to be announced.




Main Stage

12:00 PM — 12:20 PM ET

Future Proof Your Media Strategy With PepsiCo’s Shyam Venugopal

Shifting consumer behavior and the rapid acceleration of technology have made change the only constant in today’s media landscape. To keep pace, brands are adopting new approaches to ad buying that fall outside of the traditional brand-agency relationship, with some forward-thinking brands like PepsiCo building their own centers of media excellence in-house.

Join Adweek and Shyam Venugopal, PepsiCo's Senior Vice President, Global Media and Commercial Capabilities, to gain brand-side insights, including learnings from building an in-house consumer insights engine, using data to identify your customers’ DNA, and optimizing programs to get smarter and more efficient over time.

 

Featuring:
Shyam Venugopal, Senior Vice President of Global Media and Consumer Data, PepsiCo ​

SV

 

 

 




Main Stage

12:25 PM — 12:45 PM ET

Putting Together the Pieces: Effectively Reaching Your B2B Audience

As more brands embrace in-housing, questions on targeting effectiveness and efficiency are on the rise. How can marketers reach their preferred audience seamlessly? Join Centro’s President Tyler Kelly as he explores Cognizant’s strategy of in-housing with Arturo Pena, Vice President of Marketing, focusing on Basis by Centro, the importance of flexibility, and what the future may hold for these opportunities.

 

Featuring:
Tyler Kelly, President, Centro
Arturo Pena, Vice President of Marketing, Cognizant

TKAP

 

 

 




Main Stage

12:50 PM — 1:10 PM ET

A New Era for Measurement: Establishing Your Post-Cookie Plan

With the deprecation of the third-party cookie in the not-so-distant future, publishers are recalibrating their measurement solutions to prepare for cross-channel engagement, consumer privacy and walled gardens. As they navigate this shift, they have a unique opportunity to capitalize on new ways for attributing success to ad campaigns and managing affiliate conversions.

Hear from measurement pros on post-cookie strategies that will place a premium on first-party data sources and unlock new opportunities for sustained growth. 

 

Featuring:
Jessica Seib, Director of Affiliate, BuzzFeed

JS

 

 

 




Main Stage

1:15 PM — 1:35 PM ET

Sharethrough

Session details to be announced.




Main Stage

1:40 PM — 2:00 PM ET

McKinsey & Company

Session details to be announced.

 

Featuring:
Kelsey Robinson, Partner, McKinsey & Company 
Quentin George, Partner, McKinsey & Company 

KRQG

 

 

 




Main Stage

2:05 PM — 2:25 PM ET

Emodo

Session details to be announced.




Main Stage

2:30 PM — 2:50 PM ET

CreativeX

Session details to be announced.

 

Featuring:
Anastasia Leng, Founder and Chief Executive Officer, CreativeX

AL

 

 

 




Main Stage

2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Workshops

3:00 PM — 3:30 PM ET

Dish Workshop

Adweek workshops are intimate and interactive sessions designed to give marketers greater confidence and skills to navigate our ever-evolving industry. From tackling the latest industry buzzwords and emerging technologies, to understanding new trends and how to better connect with today's audiences, each session will offer insight into addressing tangible business needs.



What’s Next: The New Era of TV Streaming

By some estimates, streaming subscribers will outnumber traditional cable TV subscribers as soon as 2024. In addition, addressable TV advertising is expected to rise 75 percent to $3.6 billion by 2022. How does the migration to Connected TV influence consumer behavior and marketers’ decisions around identifying and targeting audiences? How can video be used to efficiently serve up relevant advertising to the right consumer in a crowded landscape? Top marketers and TV executives address best practices for the new era of TV streaming, including how to navigate the audience addressability landscape.


Workshops

10:00 AM — 10:30 AM ET

Workshop

Adweek workshops are intimate and interactive sessions designed to give marketers greater confidence and skills to navigate our ever-evolving industry. From tackling the latest industry buzzwords and emerging technologies, to understanding new trends and how to better connect with today's audiences, each session will offer insight into addressing tangible business needs.




Workshops

10:30 AM — 11:00 AM ET

RTL Ad Connect Workshop

Adweek workshops are intimate and interactive sessions designed to give marketers greater confidence and skills to navigate our ever-evolving industry. From tackling the latest industry buzzwords and emerging technologies, to understanding new trends and how to better connect with today's audiences, each session will offer insight into addressing tangible business needs.




Main Stage

11:00 AM — 11:10 AM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Main Stage

11:10 AM — 11:30 AM ET

The Unvarnished Truth About Advertising: A Conversation With Sir Martin Sorrell

Following a year that rocked the advertising world and radically transformed consumer behavior, hear from Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital, on post-pandemic recovery, M&A and the ever-evolving world of the advertising universe.

 

Featuring:
Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital 

SM

 

 

 




Main Stage

11:35 AM — 11:55 AM ET

Bridging the Gap Between CTV and Traditional TV Advertising

It’s no secret that the pandemic accelerated cord-cutting and shifted content consumption to CTV. The focus on addressability in CTV becomes even greater, as the need for cross-screen measurement is more apparent for both advertisers to prove the value and optimize their spend and sell-side partners to meet demands. In this session, LiveRamp TV’s Chief Strategy Officer Jay Prasad will discuss how data can drive accountability in the TV ecosystem and how cross-screen targeting, measurement, and attribution will bridge the gap between traditional and advanced TV advertising.

 

Featuring:
Jay Prasad, Chief Strategy Officer, LiveRamp TV

JP

 

 

 




Main Stage

12:00 PM — 12:20 PM ET

Session details to be announced.

Session details to be announced.




Main Stage

12:25 PM — 12:45 PM ET

Magnite

Session details to be announced.




Main Stage

12:50 PM — 1:10 PM ET

TV Everywhere: NBCUniversal’s Krishan Bhatia on the Future of Video

Convergent viewing behavior has made measuring and reaching video audiences cross-platforms an ever-evolving challenge for advertisers and media sellers alike, resulting in new processes and reimagined partnerships. The shift from linear viewership has its advantages, however, in the form of more precise delivery of highly relevant ads that can be scaled more efficiently.

Hear from one of the preeminent thinkers in the space: NBCUniversal Advertising and Partnerships’ President and Chief Business Officer Krishan Bhatia, who will offer insights on the future of TV, the thinking behind NBCU’s One Platform Initiative, and what it takes to build lasting media partnerships in the convergent era.

 

Featuring:
Krishan Bhatia, President and Chief Business Officer, Global Advertising and Partnerships, NBCUniversal 

KB

 

 

 




Main Stage

1:15 PM — 1:35 PM ET

OneTrust

Session details to be announced.




Main Stage

1:40 PM — 2:00 PM ET

MNTN

Session details to be announced.




Main Stage

2:05 PM — 2:25 PM ET

Innvoid

Session details to be announced.




Main Stage

2:30 PM — 2:50 PM ET

Google

Session details to be announced.

 

Featuring:
Tara Walpert Levy, Vice President, Agency and Brand Solutions, Google

TWL

 

 

 




Main Stage

2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Workshops

3:00 PM — 3:30 PM ET

Criteo Workshop

Adweek workshops are intimate and interactive sessions designed to give marketers greater confidence and skills to navigate our ever-evolving industry. From tackling the latest industry buzzwords and emerging technologies, to understanding new trends and how to better connect with today's audiences, each session will offer insight into addressing tangible business needs.



What’s Next: Brand Safety, Privacy and First-Party Data

The brand marketing ecosystem is coming to grips with a cookie-less future. Hear from leading marketers, publishers and ad tech pros as they unpack what this seismic shift means for digital marketing. Conversations will explore the evolving role of first-party data and strategies for pivoting within a rapidly changing environment that emphasizes brand safety and privacy.


Workshops

10:00 AM — 10:30 AM ET

Sparrow Advisers Workshop

Adweek workshops are intimate and interactive sessions designed to give marketers greater confidence and skills to navigate our ever-evolving industry. From tackling the latest industry buzzwords and emerging technologies, to understanding new trends and how to better connect with today's audiences, each session will offer insight into addressing tangible business needs.

 

Featuring:
Ana Milicevic, Principal and Co-founder, Sparrow Advisers

AM

 

 

 




Workshops

10:30 AM — 11:00 AM ET

Blueconic Workshop

Adweek workshops are intimate and interactive sessions designed to give marketers greater confidence and skills to navigate our ever-evolving industry. From tackling the latest industry buzzwords and emerging technologies, to understanding new trends and how to better connect with today's audiences, each session will offer insight into addressing tangible business needs.




Main Stage

11:00 AM — 11:05 AM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Main Stage

11:10 AM — 11:30 AM ET

WPP

Session details to be announced.

 

Featuring:
Mark Read, Chief Executive Officer, WPP
Lisa Granatstein, Chief Content Officer, Adweek

MRLG

 

 

 




Main Stage

11:35 AM — 11:55 AM ET

It's a First-Party Data World, and You're Competing In It

Marketers must act now to deliver customer-centricity and compete in a first-party data world. It will take a combination of FLoCs, contextual, and authenticated people-based identity solutions to not just replace antiquated technologies, but to thrive in this new era without cookies or mobile identifiers. In this session, Dennis Ellis, VP of product and GM of Identity Infrastructure, LiveRamp, will cover why your first-party data is your greatest competitive advantage (and differentiator), overcoming challenges to building a comprehensive identity strategy, and the three keys to the future of identity.

 

Featuring:
Dennis Ellis, Vice President, Product and General Manager, Identity Infrastructure, LiveRamp

DE

 

 

 




Main Stage

12:00 PM — 12:20 PM ET

Building a Privacy-Forward Data Strategy: Lessons From the Innovators

The tension between consumer privacy and sophisticated data analytics has never been greater. Following Google’s announcement that it will not use alternative identifiers to track users across the web once third-party cookies are phased out, platforms and publishers are innovating to carve new paths forward.

 

Featuring:
Paul Bannister, Chief Strategy Officer, Cafe Media

PB

 

 

 




Main Stage

12:25 PM — 12:45 PM ET

Acxiom

Session details to be announced.




Main Stage

12:50 PM — 1:10 PM ET

Epsilon

Session details to be announced.




Main Stage

1:15 PM — 1:35 PM ET

Criteo

Session details to be announced.




Main Stage

1:40 PM — 2:00 PM ET

Transparency in Technology: How Ethical Data Can Create a Safer Future

Angela Benton is a seasoned technology leader and pioneer for equality within the industry. As Founder and Chief Executive Officer of Streamlytics, she is an advocate for transparency when it comes to algorithmically curated media preferences and a champion for helping consumers own their data.

Join Adweek as we sit down with Benton for a deep dive into the state of personal data in 2021 and hear her vision for how the entire industry can help build a more ethical future as consumers become more and more reliant on internet technology. She will also speak to the role diversity plays in technology and the far-reaching impact of DEI initiatives done right.

 

Featuring:
Angela Benton, Founder and Chief Executive Officer, Streamlytics

AB

 

 

 




Main Stage

2:05 PM — 2:25 PM ET

Loopme

Session details to be announced.




Main Stage

2:30 PM — 2:50 PM ET

Session details to be announced.

Session details to be announced.




Main Stage

2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Workshops

3:00 PM — 3:30 PM ET

Bidtellect Workshop

Adweek workshops are intimate and interactive sessions designed to give marketers greater confidence and skills to navigate our ever-evolving industry. From tackling the latest industry buzzwords and emerging technologies, to understanding new trends and how to better connect with today's audiences, each session will offer insight into addressing tangible business needs.