The Agenda

What’s Next: Programmatic and Cross-Channel Measurement

This year, programmatic advertising is on track to account for 87 percent of U.S. digital ad spend, per eMarketer. This follows a 10.4 percent bump in programmatic digital last year. As consumer behavior continues to favor multiple streaming services and viewer fragmentation accelerates, advertisers must shift their focus to measure cross-platform reach and frequency in real-time. Hear from leading marketers and ad buyers as they shed a light on their strategies for success in effective cross-channel measurement and winning programmatic strategies that scale.


Workshops

10:00 AM — 10:30 AM ET

Scaling SPO Globally

Public industry initiatives paired with private data sharing agreements are unlocking rich supply chain insights for programmatic marketers. And emerging DSP and SSP capabilities enable marketers to turn supply chain insights into a trading advantage. But how do you scale supply path optimization across a global marketing operation that operates multiple DSPs with multiple hands-on-keyboard teams? Join this session to learn about Dell's approach to creating a scaled supply path optimization practice.

Attend this session and learn:

- What in-house marketing teams can do to unlock supply chain transparency
- How marketers and agencies can collaboratively maximize supply chain efficiency
- How industry-leading DSPs and SSPs are enabling the next generation of supply path optimization

 

Featuring:
Chris Kane, President, Jounce Media
Asha Neuville, Global Digital Marketing Consultant, Dell Technologies

CKAN

 

 

 




Workshops

10:30 AM — 11:00 AM ET

Cookieless Targeting: Trends, Insights, and The Future of Digital Media

There has been a lot of hand-wringing around the impact of data privacy on digital advertising — and not without reason. After all, programmatic took off because data — facilitated by 3rd party cookies and mobile identifiers — gave us pinpoint targeting, accurate measurements, and tremendous scale.

With the decline of third-party cookies and the rise of data privacy, the digital advertising industry is at a transition point. Without identifiers, it will be harder to ensure we’re not wasting ad dollars on unlikely consumers. Moreover, our current ad creative process fixing assets against the right audience is outdated and unscalable with the rise of new formats. What is next for marketers? What are the most effective alternatives to target brand audiences across digital environments?

To provide a deeper understanding of the future of digital, specifically on contextual solutions, Phil Schraeder, CEO, GumGum, will present key industry trends and insights on how we as an industry move forward and create effective, targeted content.

Attend this session and learn:

  • The current state of audience targeting vs. contextual targeting and how the industry can leverage both
  • What can be done to promote innovation and testing of new solutions to reach audiences
  • How the industry can achieve better outcomes, consumer experience and scale by combining contextual intelligence with adaptive creative

 

Featuring:
Phil Schraeder, Chef Executive Officer, GumGum

PS

 

 

 




Main Stage

11:00 AM — 11:10 AM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Main Stage

11:10 AM — 11:30 AM ET

Shifting Relationships in Programmatic

How is the relationship between buyers and sellers evolving at the dawn of a new programmatic era. What will be the impact on programmatic buys from loss of identity and the rise of CTV? Join Ari Paparo Head of Partnerships and Strategy at FreeWheel, and self-proclaimed “Ad Tech Influencer” as he explores the latest trends and what’s ahead.

 

Featuring:
Ari Paparo, Head of Partnerships and Strategy, Freewheel

AP

 

 

 




Main Stage

11:35 AM — 11:55 AM ET

Programmatic and Retail Media: Better Together to Future-Proof Your Media Toolkit

With the combination of growing data regulations and the loss of third-party identifiers, retailers have become a powerful source of high quality first-party data, with the added benefit of closed-loop measurement. When retail data is combined with programmatic media, you get an effective opportunity to not only drive awareness, but also lower funnel actions. Hear from leading marketers, including OMD and Target’s media company, Roundel, as they share a glimpse into how brands can succeed in driving customers closer to the point of purchase within a changing media landscape.

 

Featuring:
Jason Colon, Managing Director of Integrated Media Planning, OMD
Alex Johnson, Vice President of Data and Technology Solutions, MediaLink 
Greg Koerner, Head of Partnerships and Agency Relations, Roundel 
Ben Sylvan, General Manager for Retail Data Partnerships, The Trade Desk 

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Main Stage

12:00 PM — 12:20 PM ET

Future Proof Your Media Strategy With PepsiCo’s Shyam Venugopal

Shifting consumer behavior and the rapid acceleration of technology have made change the only constant in today’s media landscape. To keep pace, brands are adopting new approaches to ad buying that fall outside of the traditional brand-agency relationship, with some forward-thinking brands like PepsiCo building their own centers of media excellence in-house.

Join Adweek and Shyam Venugopal, PepsiCo's Senior Vice President, Global Media and Commercial Capabilities, to gain brand-side insights, including learnings from building an in-house consumer insights engine, using data to identify your customers’ DNA, and optimizing programs to get smarter and more efficient over time.

 

Featuring:
Shyam Venugopal, Senior Vice President of Global Media and Consumer Data, PepsiCo ​
Larissa Faw, Agencies Editor, Adweek

SVLF

 

 

 




Main Stage

12:25 PM — 12:45 PM ET

Putting Together the Pieces: Effectively Reaching Your B2B Audience

As more brands embrace in-housing, questions on targeting effectiveness and efficiency are on the rise. How can marketers reach their preferred audience seamlessly? Join Centro’s President Tyler Kelly as he explores Cognizant’s strategy of in-housing with Arturo Pena, Vice President of Marketing, focusing on Basis by Centro, the importance of flexibility, and what the future may hold for these opportunities.

 

Featuring:
Tyler Kelly, President, Centro
Arturo Pena, Vice President of Marketing, Cognizant

TKAP

 

 

 




Main Stage

12:50 PM — 1:10 PM ET

A New Era for Measurement: Establishing Your Post-Cookie Plan

With the deprecation of the third-party cookie in the not-so-distant future, publishers are recalibrating their measurement solutions to prepare for cross-channel engagement, consumer privacy and walled gardens. As they navigate this shift, they have a unique opportunity to capitalize on new ways for attributing success to ad campaigns and managing affiliate conversions.

Hear from measurement pros on post-cookie strategies that will place a premium on first-party data sources and unlock new opportunities for sustained growth. 

 

Featuring:
Nilla Ali, Senior Vice President, Commerce, BuzzFeed
Peter Vandre, Chief Analytics Officer and Head of Media Effectiveness, dentsu Media US
Megan Walton, Vice President of Revenue Product, Vox Media
Lucinda Southern, Media Editor, Adweek

NAPVMWLS

 

 

 




Main Stage

1:15 PM — 1:35 PM ET

Why a Human-Centric Programmatic Strategy Can Unlock Ad Performance

The human element of advertising is often lost in the focus on the data/real-time/addressability/etc. side of programmatic. Join Sharethrough’s Chief Product Officer Curt Larson as he boils down 8+ years of research aimed at understanding the behaviors and preferences of consumers into simple tactics and strategies that advertisers can incorporate into their programmatic buying that ultimately improves performance.

 

Featuring:
Curt Larson, Chief Product Officer, Sharethrough

CL

 

 

 




Main Stage

1:40 PM — 2:00 PM ET

Reaching Consumers In the New Media Ecosystem

The pandemic sped us into a digitized future as homebound consumers abandoned ingrained shopping habits, accelerating the rise of digital and shift to e-commerce. Businesses responded to the digital-first marketplace by quickly pivoting and innovating to find new ways to connect with customers. What does this mean for marketing and digital leaders?

To gain a 360-view of your customers, you must exercise real-time analytical horsepower and move at the speed of now. During this Fireside Chat with McKinsey & Company’s Quentin George and Kelsey Robinson, we will discuss trends that are reshaping consumers, the current and future media landscape, and the top priorities for marketers to drive growth.

 

Featuring:
Kelsey Robinson, Partner, McKinsey & Company 
Quentin George, Partner, McKinsey & Company 
Chris Ariens, Managing Editor and Director of Video, Adweek

KRQGCA

 

 

 




Main Stage

2:05 PM — 2:25 PM ET

How AI, AR, and 5G Are Turning ID Deprecation Into Opportunity

With iOS addressable inventory already down over 40%, companies across the value chain are scrambling for identity solutions. Alternative identifiers are opt-in, and won’t replace the scale we’re used to with opt-out identity systems. However, waning IDs may actually present an opportunity to stand out, to reach devices - with IDs and without - with messaging that is not only relevant, but also immersive and measurable.

In this session, join Jake Moskowitz, Vice President, Data Strategy and Head of Emodo Institute, as he shows how 5G and Artificial Intelligence offer innovative new ways to solve some of these key issues and the broader opportunities they offer for delivering enhanced experiences and deeper consumer relationships.

Attend this session and learn:

  • How 5G powers advanced immersive creative such as Augmented Reality (AR)
  • How AR introduces a new powerful version of consumer-driven personalization
  • How the quality of mobile carrier data powers AI that delivers targeting that’s impervious to Identity changes

 

Featuring:
Jake Moskowitz, Vice President , Data Strategy and Head of Emodo Institute, Ericsson Emodo

JM

 

 

 




Main Stage

2:30 PM — 2:50 PM ET

Data From 1M Ads and What It Tells Us About Creative Effectiveness

Creative drives 80% of ad effectiveness. Yet, it remains the least objectively understood part of the marketing mix. Our recent analysis of nearly one million ads identified four statistically significant insights that could save advertisers millions of dollars in media spend.

Join Anastasia Leng, Founder and CEO of CreativeX, as we reveal the impact of creative quality on media cost, performance, and ROI, and explore the shift that brands like Unilever and Heineken have made to data-led creative decision-making.

 

Featuring:
Anastasia Leng, Founder and Chief Executive Officer, CreativeX

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Main Stage

2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Workshops

3:00 PM — 3:30 PM ET

Accelerating Addressable: New Insights for Advertisers Navigating the Future of TV

As brands move to an insights-driven future, understanding and integrating addressable has become a major priority across the media buying landscape. This evolution has sparked major change across the addressable TV ecosystem. In this workshop, DISH Media will share new research on the state of addressable TV today. The session will examine the current roadblocks keeping advertisers from fully embracing addressable TV, as well as present actionable next steps that will enable wider-scale adoption of advanced TV measurement.

Attend this session and learn:

  • How the need for impressions-based solutions has impacted the TV landscape
  • What are the major challenges buyers face when executing addressable TV
  • How the sell-side of the TV landscape is responding to buyer's concerns

 

Featuring:
Mia Cosgrove, Executive Vice President, Managing Partner, Horizon Next
Lauren Schweitzer, General Manager, Media Sales, DISH Media
Andrew Troy, General Manager, Media Sales, DISH Media

MCLsAT

 

 

 



What’s Next: The New Era of TV Streaming

By some estimates, streaming subscribers will outnumber traditional cable TV subscribers as soon as 2024. In addition, addressable TV advertising is expected to rise 75 percent to $3.6 billion by 2022. How does the migration to Connected TV influence consumer behavior and marketers’ decisions around identifying and targeting audiences? How can video be used to efficiently serve up relevant advertising to the right consumer in a crowded landscape? Top marketers and TV executives address best practices for the new era of TV streaming, including how to navigate the audience addressability landscape.


Workshops

10:00 AM — 10:30 AM ET

The Power of Content to Drive Customer Engagement

We live in a visual economy, the way we connect with our audience has changed. In the midst of a digital revolution, it's now more important than ever to create content that excites your audience and actively empowers your brand.

In this workshop, join Canva Studio Creative Lead, Bryan Keplesky, and Enterprise Account Executive, Liz Sachs, as they explore this shift and outline strategies for successful customer engagement.

Attend this session and learn:

  • How to ensure your brand story is delivered meaningfully through visuals and on-brand messaging
  • How visual content is evolving to meet consumer needs and changing the way audiences perceive and interact with brands
  • How to use visuals to educate and clearly communicate with your audience throughout your broader content marketing strategy

 

Featuring:
Bryan Keplesky, Creative Lead, Canva Studio 
Liz Sachs, Enterprise Account Manager, Canva 

BKLS

 

 

 




Workshops

10:30 AM — 11:00 AM ET

The Golden Age of TV: Advertising Opportunities in the New Era

Covid put the big screen back at the center of the living room. Since the pandemic began, television has extended its purpose far beyond its linear broadcast heritage to become a connected device for streaming content from a wide range of sources and platforms. Extended television development is currently boosted by the increasing number of streaming platforms whether accessible on a subscription, free or freemium basis. The advertising options enabled by the development of extended television around the world provide real opportunities for international advertisers.

Join RTL AdConnect’s Senior Director of Media, Douglas Cajas in discussion with SMARTCLIP’s Sebastian Busse, OMD’s Advanced Video Lead - Georgina Thomson, and Jorma Kremser, Global Media Manager at BOSE for an informative workshop discussion about how advanced TV opens up a world of interactive advertising.

Attend this session to learn:
· How Connected TV is changing the content landscape
· How advertisers can take advantage of the opportunities Connected TV offers
· How Connected TV is a phenomenon that goes beyond the simple (change of) device

 

Featuring:
Sebastian Busse, Director of Addressable TV, Smartclip Europe 
Douglas Cajas, Senior Director of Media, RTL AdConnect 
Jorma Kremser, Global Media Manager, Bose 
Georgina Thompson, Advanced Video Lead, OMD USA

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Main Stage

11:00 AM — 11:10 AM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Main Stage

11:10 AM — 11:30 AM ET

The Unvarnished Truth About Advertising: A Conversation With Sir Martin Sorrell

Following a year that rocked the advertising world and radically transformed consumer behavior, hear from Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital, on post-pandemic recovery, M&A and the ever-evolving world of the advertising universe.

 

Featuring:
Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital 
Ronan Shields, Programmatic Editor, Adweek

SMRS

 

 

 




Main Stage

11:35 AM — 11:55 AM ET

Bridging the Gap Between CTV and Traditional TV Advertising

The year 2021 is being called by some in the industry as the Great Reset. TV is everywhere and it’s transitioned into a more complex multi-platform video market, comprising linear and digital, streams and on-demand offerings. Programming is available across a growing range of platforms and devices. For TV programmers, agencies and marketers, these developments create exciting opportunities for growth, innovation, and transformation by leveraging the rise of streaming services, connected platforms, and advanced advertising products. But what comes next?

In this session, we’ll discuss our predictions and how you can be ahead of the game:

  • The market moves away from age- and gender-based transactions.
  • True fluidity in cross screen data activation and cross screen measurement will be enabled.
  • A majority of super premium inventory will be addressable by 2023.

 

Featuring:
Benjamin Antier, Chief Executive Officer, Publica 
Aulden Kaye, Director of Advertising Partnerships, Philo 
Jay Prasad, Chief Strategy Officer, LiveRamp TV

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Main Stage

12:00 PM — 12:20 PM ET

Turning Up the Volume on Connected TV

With increased streaming viewership Connected TV (CTV) ad spend is projected to reach $10.8 billion, by the end of 2021 with nearly 60% of those ads being bought or fulfilled programmatically according to eMarketer. Though CTV has long been a buzzword amongst advertising professionals, confusion and headaches surrounding inventory purchasing has caused skepticism within the industry. Join this panel of media strategists and streaming networks as they candidly discuss the issues they’ve faced, best purchasing practices and the promising future CTV holds for flexibility and targeting when reaching consumers where they are.

 

Featuring:
Evan Adlman, Senior Vice President of Advanced Advertising and Digital Partnerships, AMC Networks
Amanda MartinSenior Vice President, Corporate Development and Strategic Partnerships, Goodway Group
Leo O'Connor, Senior Vice President, Head of Programmatic Advertising and Yield, ViacomCBS
Mollie Cahillane, Convergent TV Reporter, Adweek 

EAAMLOMC

 

 

 




Main Stage

12:25 PM — 12:45 PM ET

Navigating the Streaming Fast Track: A Conversation With Magnite and ViacomCBS

Over the last year and a half, there has been a massive shift in consumer behavior which resulted in the accelerated growth of streaming services. Tune into this fireside chat between Magnite's COO Katie Evans and ViacomCBS' VP of Digital Platforms Christopher Owen, to hear how the buying and selling of CTV and OTT inventory have adjusted to this new normal.

 

Featuring:
Katie Evans, Chief Operating Officer, Magnite
Christo Owen, Vice President, Digital Platforms, ViacomCBS

KECO

 

 

 




Main Stage

12:50 PM — 1:10 PM ET

TV Everywhere: NBCUniversal’s Krishan Bhatia on the Future of Video

Convergent viewing behavior has made measuring and reaching video audiences cross-platforms an ever-evolving challenge for advertisers and media sellers alike, resulting in new processes and reimagined partnerships. The shift from linear viewership has its advantages, however, in the form of more precise delivery of highly relevant ads that can be scaled more efficiently.

Hear from one of the preeminent thinkers in the space: NBCUniversal Advertising and Partnerships’ President and Chief Business Officer Krishan Bhatia, who will offer insights on the future of TV, the thinking behind NBCU’s One Platform Initiative, and what it takes to build lasting media partnerships in the convergent era.

 

Featuring:
Krishan Bhatia, President and Chief Business Officer, Global Advertising and Partnerships, NBCUniversal 
Jason Lynch, TV Editor, Adweek

KBJL

 

 

 




Main Stage

1:15 PM — 1:35 PM ET

The Connected Craze: Addressing Transparency and Consent on CTV Platforms

The current shift to OTT and CTV content consumption opens a window of opportunity for publishers and advertisers to engage the large streaming audience and deliver personalized experiences by enabling privacy controls. While content consumption across devices is on the rise, consumers are also extremely conscious about their privacy and digital footprint.

OTT and CTV may be somewhat new territories in the privacy world, but companies shouldn’t wait to update their applications and TVs to provide transparency about collecting user data. In this session, join OneTrust's consent management expert to gain an understanding of the current landscape and best practices for catering to the multi-device consumer.

Attend this session and learn:

  • How to incorporate consent and privacy strategies on OTT applications and CTV platforms
  • How to deliver a seamless user experience across devices
  • How businesses can deliver transparency in a new era of TV streaming

 

Featuring:
Ethan Sailers, Marketing Solutions Engineer, OneTrust

ES

 

 

 




Main Stage

1:40 PM — 2:00 PM ET

What Ad Tech Is Missing About CTV

As the ad tech arms race over CTV dominance rises, most CTV platforms are still thinking about the future of TV advertising the wrong way. Join Mark Douglas, CEO of MNTN, and David Griner of Adweek as they discuss how performance marketing gets overlooked by most CTV platforms, the future of TV measurement and why MNTN chose to merge with Ryan Reynolds’ creative agency Maximum Effort.

 

Featuring:
Mark Douglas, Chief Executive Officer, MNTN
David Griner, International Editor, Adweek

MDDG

 

 

 




Main Stage

2:05 PM — 2:25 PM ET

Debunking Connected TV Measurement Myths

Reach, frequency, and ROI are often the main concerns cited by marketers when it comes to connected TV advertising. However, a recent study conducted by the ANA and Innovid, which included participation from 20 of the world’s largest advertisers, found that these concerns might be unwarranted. In this session, Innovid’s GM of Measurement and Analytics, Jessica Hogue, will explore:

  • How marketers can best scale their CTV campaigns and maximize the potential for unique reach
  • Why a fragmented CTV landscape does not necessarily lead to excessive frequency
  • How spending in CTV can be optimized to drive scale and improve yield

 

Featuring:
Jessica Hogue, GM of Measurement and Analytics, Innovid
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Main Stage

2:30 PM — 2:50 PM ET

Redefining TV: How YouTube on CTVs Is Fostering Shared Experiences and Deeper Connections

More than ever, people are watching YouTube, America’s #1 ad-supported streaming service, on their connected TVs. But why is YouTube people's Main Stream? And what’s driving this growth? Viewers tell us on YouTube they can discover both popular and personally relevant content, and share those unique interests with friends and family, all on the big screen. Join Google Vice President Tara Walpert Levy and Catherin Sullivan, CEO of media-buying agency PHD US, to discuss how viewers are redefining “TV”, creating shared experiences and achieving deeper connections through streaming.

 

Featuring:
Tara Walpert Levy, Vice President, Agency and Brand Solutions, Google
Catherine Sullivan, Chief Executive Officer, PHD US

TWLCS

 

 

 




Main Stage

2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Workshops

3:00 PM — 3:30 PM ET

The 5-Step Guide to Building Impactful CTV Campaigns

The global pandemic coupled with the rise of cord-cutting propelled CTV’s popularity in the right direction. So much so that over 82% of American households now own a CTV streaming device on which they end up watching up to several hours of content daily.

Looking at this trend along with the imminent death of third-party cookie tracking on browsers has given rise to a fresh marketing approach for advertisers to leverage. CTV as a channel gives advertisers an opportunity to super-serve ads to an audience that is growing by the day, and the ability to do it in a brand-safe environment that puts data privacy at the heart of its operations.

In this workshop, join Rory Mitchell, Executive Managing Director of the Americas at Criteo, and Guy Burgstahle, General Manager and Business Leader at Vitacost, for an actionable discussion on how to build impactful CTV campaigns in a cookie-less future.

Attend this session and learn:

  • How to put your audience at the forefront of your CTV advertising campaigns
  • How your make CTV more impactful at each stage of the customer funnel
  • How to gather and activate first-party data to inform your overall strategy while protecting consumer privacy

 

Featuring:
Guy Burgstahler, General Manager and Business Leader, Vitacost 
Rory Mitchell, Executive Managing Director of the Americas, Criteo

GBRory

 

 

 



What’s Next: Brand Safety, Privacy and First-Party Data

The brand marketing ecosystem is coming to grips with a cookie-less future. Hear from leading marketers, publishers and ad tech pros as they unpack what this seismic shift means for digital marketing. Conversations will explore the evolving role of first-party data and strategies for pivoting within a rapidly changing environment that emphasizes brand safety and privacy.


Workshops

10:00 AM — 10:30 AM ET

First-Party Data Beyond the Hype: Lessons In Unlocking Value Beyond Just Programmatic Targeting

The programmatic ecosystem has been embracing first-party data as a differentiator primarily for customer acquisition. For brands, first-party data represents that direct connection to consumers and the foundation for many other uses beyond single-channel targeting. In today’s session we will explore some not-so obvious ways brands should leverage their first party data: from in-housing, through churn prevention, all the way through to brand safety. Join us to learn how to build essential frameworks for understanding and valuing first-party data sets.

Attend this session and learn: 

  • How first-party data can be used as starting point for transformational projects like in-housing
  • How marketers can use the same first-party data for different use cases than their media agencies 
  • Which technology trends you should be paying attention to (data clean rooms? CDPs? Identity? It depends!)

 

Featuring:
Ana Milicevic, Principal and Co-founder, Sparrow Advisers

AM

 

 

 




Workshops

10:30 AM — 11:00 AM ET

The Third-Party Data Deprecation Playbook

The era of implicit opt-in and third-party data is officially coming to an end. Consumer privacy regulation and the death of third-party cookies are accelerating the need to rethink how your organization collects and utilizes data to orchestrate customer experiences. The brands that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see’ approach. They’re executing against a third-party data deprecation playbook right now. In this session, join BlueConic's Cory Munchbach, Chief Operating Officer, and Michele Szabocsik, Vice President of Marketing as they break down the tools, platforms and insights you'll need for success.

Attend this session and learn:

  • The 4 tools you need in your third-party data deprecation playbook
  • How a customer data platform (CDP) enables you to execute on the playbook
  • What companies like VF Corp, HEINEKEN USA, and others are doing to make the transition now

 

Featuring:
Cory Munchbach, Chief Operating Officer, BlueConic
Michele Szabocsik, Vice President, Marketing, BlueConic

CMMS

 

 

 




Main Stage

11:00 AM — 11:05 AM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Main Stage

11:10 AM — 11:30 AM ET

In Conversation With WPP CEO Mark Read on Agency Resilience and Agility

WPP, the industry’s largest marketing and communications company that includes GroupM, Ogilvy, and VMLY&R, prides itself on being transformative while prioritizing brand safety and privacy for all of their clients. CEO Mark Read joins Adweek to discuss the pandemic’s tectonic impact on advertising, accelerated trends, innovation, and WPP’s embrace of sustainability.

 

Featuring:
Mark Read, Chief Executive Officer, WPP
Lisa Granatstein, Chief Content Officer, Adweek

MRLG

 

 

 




Main Stage

11:35 AM — 11:55 AM ET

It's a First-Party Data World, and You're Competing In It

Marketers must act now to deliver customer-centricity and compete in a first-party data world. It will take a combination of FLoCs, contextual, and authenticated people-based identity solutions to not just replace antiquated technologies, but to thrive in this new era without cookies or mobile identifiers. In this session, Dennis Ellis, VP of product and GM of Identity Infrastructure, LiveRamp, will cover why your first-party data is your greatest competitive advantage (and differentiator), overcoming challenges to building a comprehensive identity strategy, and the three keys to the future of identity.

 

Featuring:
Dennis Ellis, Vice President, Product and General Manager, Identity Infrastructure, LiveRamp

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Main Stage

12:00 PM — 12:20 PM ET

Building a Privacy-Forward Data Strategy: Lessons From the Innovators

The tension between consumer privacy and sophisticated data analytics has never been greater. Following Google’s announcement that it will not use alternative identifiers to track users across the web once third-party cookies are phased out, platforms and publishers are innovating to carve new paths forward.

 

Featuring:
Michael Balabanov, Senior Vice President of Advertising, North America , The Guardian
Paul Bannister, Chief Strategy Officer, Cafe Media
Sasha Heroy, Senior Director, Ad Products and Platforms, The New York Times 
Lucinda Southern, Media Editor, Adweek

MBPBSHLS

 

 

 




Main Stage

12:25 PM — 12:45 PM ET

Life After Death of the Third-Party Cookie: A Marketer’s Opportunity

With the ongoing saga of cookie deprecation, many have swept third-party data into a bucket headed for the trash heap and are back at the drawing boards to define their strategies for navigating this seismic shift. Change is inevitable but one thing is clear: the cookie apocalypse doesn’t mean the end of the digital marketing world.

In this session, join Acxiom’s Kyle Hollaway, Vice President and Head of Global Identity Practice and Leslie Price, Expert Product Manager, Privacy-by-Design Solutions as they unveil the new opportunities available to create transparent and respectful consumer experiences in a post-cookie world.

Attend this session and learn:
Why 1 + 1 = 3 when you combine first and third-party data
How to activate more engaged audiences when you enrich a private first-party graph with third-party insights
How to avoid legal traps with your first-party data

 

Featuring:
Jordan Abbott, Chief Privacy Officer, Acxiom
Kyle Hollaway, Vice President and Head of Global Identity Practice, Acxiom
Leslie Price, Expert Product Manager, Privacy-by-Design Solutions, Acxiom

JAKHLP

 

 

 




Main Stage

12:50 PM — 1:10 PM ET

The Future Is Now. First-Party Data and the Quest for a Single Customer View

Third-party cookies may have received a reprieve until 2023, but the future of consumer identity is now. Join Adweek and Epsilon for a lively conversation regarding where advertisers, ad tech companies and others are headed as the industry takes the next big step forward to determine how consumers are identified and measured. Participants will discuss:

* Why cross-channel marketing places an increased emphasis on identity
* Why it’s not enough to have first-party data.
* The importance of being proactive in an ever-changing world.

 

Featuring:
Jon Beebe, Senior Vice President, Marketing and Customer Experience, Epsilon
Sam Deutsch, Global Director, Data Center of Excellence, AB InBev
Ronan Shields, Programmatic Editor, Adweek

JBSDRS

 

 

 




Main Stage

1:15 PM — 1:35 PM ET

First-Party Data: The Key to the New Advertising Paradigm

As we barrel towards a new era of personalized advertising, one thing that's certain is that first-party data is more important than ever before. Why? Because it's centered on consumers' consent and control also creates a strong foundation of identity through durable IDs that help marketers and publishers understand each consumer's unique journey. To make this system work, advertisers and publishers need to be able to enrich and grow their access to first-party data while making it portable across media used to deliver personalized advertising. In this session Adweek is joined by Ingmar Zach, Senior Vice President of Product 1st Party Media Network at Criteo to discuss how AdTech Vendors, advertisers, publishers, and agencies can align on what the ideal solution needs to meet the needs of users, and the ecosystem as a whole.

 

Featuring:
Ingmar Zach, Senior Vice President of Product 1st Party Media Network, Criteo
Stuart Feil, Vice President of Branded Content, Adweek 

IZSF

 

 

 




Main Stage

1:40 PM — 2:00 PM ET

Transparency in Technology: How Ethical Data Can Create a Safer Future

Angela Benton is a seasoned technology leader and pioneer for equality within the industry. As Founder and Chief Executive Officer of Streamlytics, she is an advocate for transparency when it comes to algorithmically curated media preferences and a champion for helping consumers own their data.

Join Adweek as we sit down with Benton for a deep dive into the state of personal data in 2021 and hear her vision for how the entire industry can help build a more ethical future as consumers become more and more reliant on internet technology. She will also speak to the role diversity plays in technology and the far-reaching impact of DEI initiatives done right.

 

Featuring:
Angela Benton, Founder and Chief Executive Officer, Streamlytics
Shannon Miller, Creative and Inclusion Editor, Adweek

ABSM

 

 

 




Main Stage

2:05 PM — 2:25 PM ET

5 Ways to Succeed in a Post-Identity World: Future-Proof Your Outcomes-Based Advertising

As we approach a world without cookies and changes to persistent identifiers, a common question becomes how will the role of identity evolve? How can we best use this shift in the digital landscape and a resurgence in alternative advertising solutions to our advantage? In this session, join LoopMe's Carlos Cruz, AVP, East Coast Sales, and Jennifer Pelino, Executive Vice President, Omni Channel Media, IRI as they uncover 5 ways to succeed in a post-identity world and how to drive more impact across your outcomes-based advertising campaigns.

Attend this session and learn:

  • How marketers can ensure they reach consumers in a post-identity world with the right message, at the right time
  • The importance of real-time AI optimization in driving more impact across your outcomes-based advertising campaigns
  • How to successfully deliver incrementality and ROI in a post-identity world

 

Featuring:
Carlos Cruz, AVP, East Coast Sales, LoopMe
Jennifer Pelino, Executive Vice President, Omni Channel Media, IRI 

CCJP

 

 

 




Main Stage

2:30 PM — 2:50 PM ET

Identity and the Brand-to-Customer Relationship: A Conversation with Kinesso and The Trade Desk

Advertisers and their agencies nurture their customer relationships carefully, often over decades. Relevant advertising fuels those relationships, as well as the premium content that consumer enjoy. Join Arun Kumar and Jeff Green as they discuss with Ronan Shields:

  • The evolution of the brand-to-customer relationship in a new identity environment.
  • How the future of identity will shape marketing for advertisers, publishers and consumers.
  • The importance of data in democratizing media

 

Featuring:
Jeff Green, Founder, Chairman, and Chief Executive Officer, The Trade Desk
Arun Kumar, Global Chief Data and Marketing Technology Officer, IPG and Chief Executive Officer, Kinesso
Ronan Shields, Programmatic Editor, Adweek 

JGAKRS

 

 

 




Main Stage

2:55 PM — 3:00 PM ET

Adweek Closing Remarks

Thank you for joining!

 

Featuring:
Danny Wright, Chief Brand Officer, Adweek

DW

 

 

 




Workshops

3:00 PM — 3:30 PM ET

Contextual Ad Targeting: Tips for the Modern Playbook

It's the beginning of a new era in digital advertising. Marketers are at a pivotal point in which they must re-evaluate how they ensure accuracy in their ad placements and that the content delivers value in a crowded landscape. They also want to do this without jeopardizing the privacy of consumers - but what does this really mean and what role will context play in new strategy development? In this workshop, join industry veteran and Bidtellect CEO Lon Otremba as he defines placement and its evolving role and importance in the marketing mix.

Attend this session and learn:

  • How to use context to get an accurate placement on the page, including a nuanced approach of natural language processing and sentiment analysis.
  • How to apply context as a complementary approach to data and audience ID.
  • How placement has evolved along with consumer expectations, and what it means for the future

 

Featuring:
Lon Otremba, Chief Executive Officer, Bidtellect
with invited guest Jeremy Cornfeldt, Chief Executive Officer, Brainlabs

LOJC