Following a turbulent year, it's time for marketers to once again recalibrate their relationship with technology across their businesses. If last year proved anything, it’s that successful pivots boil down to agility. This involves engaging consumers with relevant, empathetic messages, prioritizing privacy, and capitalizing on both new and proven channels. 
 

Join the third annual Adweek NexTech to hear from brand executives and technology leaders who will provide insights into integrated strategies you'll need to succeed in 2021. During the three-day event, you'll also hear first-hand from the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces and how to stay nimble.

Featured Speakers

Evan Adlman
Evan Adlman
Senior Vice President of Advanced Advertising and Digital Partnerships
AMC Networks
Nilla Ali
Nilla Ali
Senior Vice President, Commerce
BuzzFeed
Benjamin Antier
Benjamin Antier
Chief Executive Officer
Publica
Michael Balabanov
Michael Balabanov
Senior Vice President of Advertising, North America
The Guardian
Paul Bannister
Paul Bannister
Chief Strategy Officer
CafeMedia
Jon Beebe
Jon Beebe
Senior Vice President, Marketing and Customer Experience
Epsilon
Angela Benton
Angela Benton
Founder and Chief Executive Officer
Streamlytics
Krishan Bhatia
Krishan Bhatia
President and Chief Business Officer, Global Advertising and Partnerships
NBCUniversal
Guy Burgstahler
Guy Burgstahler
General Manager and Business Leader
Vitacost
Sebastian Busse
Sebastian Busse
Director of Addressable TV
Smartclip Europe
Douglas Cajas
Douglas Cajas
Senior Director of Media
RTL AdConnect
Jason Colon
Jason Colon
Managing Director of Integrated Media Planning
OMD
Jeremy Cornfeldt
Jeremy Cornfeldt
Chief Executive Officer
Brainlabs
Mia Cosgrove
Mia Cosgrove
Executive Vice President, Managing Partner
Horizon Next
Carlos Cruz
Carlos Cruz
AVP, East Coast Sales
LoopMe
Sam Deutsch
Sam Deutsch
Global Director, Data Center of Excellence
AB InBev
Mark Douglas
Mark Douglas
Chief Executive Officer
MNTN
Dennis Ellis
Dennis Ellis
Vice President, Product and General Manager, Identity Infrastructure
LiveRamp
Katie Evans
Katie Evans
Chief Operating Officer
Magnite
Quentin George
Quentin George
Partner
McKinsey & Company
Jeff Green
Jeff Green
Founder, Chairman, and Chief Executive Officer
The Trade Desk
Sasha Heroy
Sasha Heroy
Senior Director, Ad Products and Platforms
The New York Times
Jessica Hogue
Jessica Hogue
General Manager of Measurement and Analytics
Innovid
Kyle Hollaway
Kyle Hollaway
Vice President and Head of Global Identity Practice
Acxiom
Alex Johnson
Alex Johnson
Vice President of Data & Technology Solutions
MediaLink
Chris Kane
Chris Kane
President
Jounce Media
Aulden Kaye
Aulden Kaye
Director of Advertising Partnerships
Philo
Tyler Kelly
Tyler Kelly
President
Centro
Bryan Keplesky
Bryan Keplesky
Creative Lead
Canva Studio
Greg Koerner
Greg Koerner
Head of Partnerships and Agency Relations
Roundel
Jorma Kremser
Jorma Kremser
Global Media Manager
Bose
Arun Kumar
Arun Kumar
Global Chief Data and Marketing Technology Officer, IPG and Chief Executive Officer, Kinesso
Curt Larson
Curt Larson
Chief Product Officer
Sharethrough
Anastasia Leng
Anastasia Leng
Founder and Chief Executive Officer
CreativeX
Tara Walpert Levy
Tara Walpert Levy
Vice President, Agency and Brand Solutions
Google
Amanda Martin
Amanda Martin
Senior Vice President, Corporate Development and Strategic Partnerships
Goodway Group
Ana Milicevic
Ana Milicevic
Principal and Co-founder
Sparrow Advisers
Rory Mitchell
Rory Mitchell
Executive Managing Director of the Americas
Criteo
Jake Moskowitz
Jake Moskowitz
Vice President , Data Strategy and Head of Emodo Institute
Ericsson Emodo
Cory Munchbach
Cory Munchbach
Chief Operating Officer
BlueConic

Agenda Overview

Three days. Three themes.

Day One —
What’s Next: Programmatic and Cross-Channel Measurement

This year, programmatic advertising is on track to account for 87 percent of U.S. digital ad spend, per eMarketer. This follows a 10.4 percent bump in programmatic digital last year. As consumer behavior continues to favor multiple streaming services and viewer fragmentation accelerates, advertisers must shift their focus to measure cross-platform reach and frequency in real-time. Hear from leading marketers and ad buyers as they shed a light on their strategies for success in effective cross-channel measurement and winning programmatic strategies that scale.
See Agenda →

 

Day Two —
What’s Next: The New Era of TV Streaming

By some estimates, streaming subscribers will outnumber traditional cable TV subscribers as soon as 2024. In addition, addressable TV advertising is expected to rise 75 percent to $3.6 billion by 2022. How does the migration to Connected TV influence consumer behavior and marketers’ decisions around identifying and targeting audiences? How can video be used to efficiently serve up relevant advertising to the right consumer in a crowded landscape? Top marketers and TV executives address best practices for the new era of TV streaming, including how to navigate the audience addressability landscape.
See Agenda →

 

Day Three —
What’s Next: Brand Safety, Privacy and First-Party Data

The brand marketing ecosystem is coming to grips with a cookie-less future. Hear from leading marketers, publishers and ad tech pros as they unpack what this seismic shift means for digital marketing. Conversations will explore the evolving role of first-party data and strategies for pivoting within a rapidly changing environment that emphasizes brand safety and privacy.
See Agenda →  

 

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