Main Stage
9:25 AM - 9:45 AM (EST)
Tuesday, December 6, 2022
Ad Tech Mergers and Acquisitions: The Headwinds and Tailwinds

Uncertainty is the persona non grata for getting deals done. And the last few quarters have had their fair share of uncertainties—from supply chain issues to the possibility of a pending recession, leading to a slowdown in scaled ad tech and mar tech M&A. But how strong are the fundamentals of the digital ecosystem for longer-term growth? With bright spots in CTV, gaming and retail underpinned by data consolidation is scheduled to pick up.

Join Michael Harrison, Managing Partner at Winterberry Group, for this session where he'll discuss how the macro trends will shape the coming quarters, the tailwinds to lean into and how the market will respond to a possible recession.

Michael Harrison