1:05 PM - 1:35 PM (EST)
Wednesday, December 7, 2022
The Future of Green in Advertising: Radical Transparency and Sustainability (Main Stage, Virtual Workshop 1)
The biggest open secret in the adtech world is waste. But change is coming…along with a more green, sustainable marketplace. The newest tools to the market will track the carbon cost of your media and offer transparency into where your media and dollars are going. Bidtellect VP of Product Arthur Hainline breaks down the future of sustainability in advertising – and how you can begin to manage your carbon footprint in advertising.