1:45 PM - 2:15 PM (EST)
Tuesday, December 6, 2022
Making Moves: Linear Goes Digital (Cafe, Virtual Workshop 3)
As we rapidly enter the world of convergence, we know there are still some growing pains across the ecosystem. How are traditional TV players moving into this landscape with digital-first products, and how are tech providers leaning in to help solve for cross-platform solutions? DIRECTV Advertising’s Matthew Jamison, and Yahoo’s Beau Ordemann host a candid conversation to understand how the industry is making strides to meet these ever-changing needs.