4:05 PM - 4:25 PM (EST)
Tuesday, December 6, 2022
Evolving Social and Performance Marketing Targeting and Attribution
Since Apple cracked down on privacy, the traditional playbook for brands finding consumers is out the window, especially as major platforms like Meta are drawing from poorer data sources to power its ad tech. Brands need to evolve their approach to know who to target and how to measure the efficacy of their ads.
Hear from Obele Brown-West, chief solutions officer at Tinuiti and Scott Perry, EVP of digital marketing at Jerome's, as they discuss strategies for ameliorating these gaps, especially in performance marketing and social efforts, whether the answers lie in new ad tech, sharper creative, or shifting spend in the media budget.