1:45 PM - 2:15 PM (EST)
Wednesday, December 7, 2022
Creating DOOH Value Through Measurement, Insights and Results (Cafe, Virtual Workshop 3)
The future is now for Digital-Out-Of-Home. With its growing role in today’s media mix, the question of measurement and efficacy still arises. Explore the evolution of DOOH measurement and how tech is raising the bar with more sophisticated ways to determine ROI, connect with a target audience in social spaces, and deliver quantifiable results.