In an era where misinformation is rife and impacting the fabric of societies worldwide, it's imperative for brands to navigate the digital landscape carefully, ensuring they maintain brand integrity and consumer trust. With the 2024 elections only a year away, this is a crucial moment for brands to fortify their strategies against misinformation, especially as generative AI has made the barrier to entry to create content lower than ever before. Beyond the political landscape, it is imperative for marketers to understand today’s technology to be prepared for misinformation spanning various industries (including climate and healthcare) and what that means for your media investment.

Join leaders from Zefr and IPG in this interactive workshop as they dive deep into exclusive consumer research exploring misinformation on social and the ramifications on brand metrics. This session will offer insights from a new consumer study that can help shape your brand's strategy on complex, UGC-dominant social platforms and shine a light on tactical strategies to counteract misinformation's effects on your brand.