Main Stage
Case Study: How Sanofi Is Using Next-Gen Tech In Its Path To Net Zero
Wednesday, November 15, 2023
11:40 AM - 12:00 PM (EST)

Join this session to hear Sanofi's corporate sustainability strategy, its various initiatives in media sustainability, and the actions it's taking towards its path to net zero. As part of those actions, we will go deep on how the brand is using tech to measure media activity emissions across its marketing supply chain, onboard its media vendors to sync actual carbon emissions data, and ultimately provide net zero intelligence and strategies to reduce its emissions over time. 

Prasad Ghag Eric Shih Kathryn Lundstrom