In-Person Workshop: Revolutionizing Marketing Metrics With National CineMedia (Crossroads Hub)
Wednesday, November 15, 2023
1:10 PM - 1:40 PM (EST)

The media landscape is undergoing a profound transformation, and it’s imperative for brands to adapt to these changes. As traditional TV viewership continues declining and cord-cutting and ad-skipping grow, marketers are seeking new avenues to capture audience attention. Moreover, the standardized impression-based measurement model falls short of identifying genuinely engaged viewers leading marketers to evaluate new technologies, tools and strategies to drive tangible business outcomes by harnessing advanced measurement and analytics.

In this dynamic workshop led by Manu Singh, Senior Vice President of Insights, Analytics, and Data Sales Strategy at National CineMedia, along with Transunion, a Global Information and Insights company, participants will gain invaluable knowledge and insights needed to transcend the clutter and propel your brand to the forefront of the ever-evolving media landscape. Discover how brands are crafting innovative approaches to master the intricate domains of attention, attribution, and audience engagement within the often perplexing and fragmented premium video ecosystem. Join us and learn how to roadmap and revolutionize your brand's marketing success, driving ROI.

Manu Singh Kevin Kowalick