Building Brand Awareness and Defining Brand Values
Date & Time
Tuesday, January 11, 2022, 10:35 AM - 10:55 AM
Carla Dunham

Focused on disrupting the convenience store space, Foxtrot is a seamless omnichannel shopping experience that makes finding the best local products easy. Foxtrot's offering - which spans AM to PM and encompasses everything from a freshly baked croissant to imported spices and organic vegetables and a bottle of somm-picked wine - is designed to meet their customers' needs everyday. Scaling awareness and content with influencers has allowed the brand to speak to the ubiquity of their value proposition while garnering key product insights that have fueled new concept launches.

Join Carla Dunham, CMO of Foxtrot, as she discusses the brand's influencer strategy and how online conversations have driven brand love and inspired offline innovation.