Powered by emerging technology, the attention economy and societal change, the marketing ecosystem has gone full throttle into a digital drift, moving away from functional silos and toward a convergent future. The new year represents a new opportunity for brands to embrace convergent marketing across their campaign platforms. Today, Adweek is joined by leading executives in marketing, media and creativity to understand how they are adapting to our new convergent reality.

Marketing efforts are most successful when their different disciplines are interconnected, working cross-functionally toward a common goal. During Day Two, you'll hear how engaging with consumers has become all-encompassing. Modern strategies are marrying data to creativity, brands to purpose and brand legacies to upstarts in a collaborative effort to refine the customer journey using a fluid approach to client-agency partnerships.

In recent years, marketing, media and tech industries have accelerated their business models with the help of thoughtful team building. On Day Three, you'll hear from industry leaders and experts on their best practices for retaining and recruiting the right talent, doubling down on culture and DEI as they prepare for a brave new world “back to work.”