The Future of Unbreakable Customer Relationships is AI Driven Data  
Date & Time
Wednesday, January 12, 2022, 12:35 PM - 12:55 PM
Ericka Podesta McCoy Stephanie Paterik

Unbreakable customer relationships that fuel growth and amplify Customer Lifetime Value are forged through the AI-driven data that bridges the gap between humans and the values and preferences that drive their purchasing decisions.

The Resonate Ignite Platform™ holds the power of 14,000+ proprietary, proprietary first-party insights on 230 million U.S. consumers, giving you the ability to build targeted, human-centric segments at scale and target and engage them across the digital channels. 

In this session, you’ll learn: 

  • Why the future of consumer-brand relationships relies on adapting to the new (and newer) normal using AI  
  • How privacy-safe machine learning allows brands and agencies to keep a pulse on evolving consumer sentiment, which is critical for deep consumer connection 
  • Why tapping into values and motivations leads to more meaningful brand engagement 
Session Type
Main Stage